A produção social do conhecimento na sociedade da informação

This work is an approach to some problems and challenges to a contemporary social construction of knowledge from some paradoxes generated around the concepts of knowledge, information, culture and information society. The article proposes to think over problems about a common sense concept which is that the technologies would automatically release the man from repetitive work and would allow the access to information and knowledge. In this sense, it points out to the importance of cultural mediation and information activities in the field of Information Science.