18 resultados para Marketing ambiental
Resumo:
This paper features a tool to carry out environmental performance evaluation in highway rehabilitation works, as a component of environmental supervision activities. The procedure involves (i) evidence gathering by conducting technical inspections and reviewing environmental compliance reports, (ii) ranking nonconformities according to a proposed weighting framework, and (iii) calculation of an environmental conformity index. For the sake of testing and calibration, the procedure was applied to five road segments that were submitted to rehabilitation works in Sao Paulo State and the results were treated qualitatively.
Resumo:
The effectiveness of environmental reclamation measures implemented in limestone mines is reviewed. An assessment procedure developed by Neri and Sanchez (2008) was used. This tool comprises else! of statements of good practice grouped in three categories (essential, important and accessory practices) which are assessed through (i) carrying outfield technical inspections guided by a series of protocols especially designed for this put pose; (ii) classifying inspection evidences according to previously defined categories (totally applied or satisfactorily adapted, partially applied, not applied or not applicable); and (iii) calculating conformity indexes.. The results showed that: planning activities featured the lowest performance (low conformity indexes), operational practices reached the most satisfactory results and management practices medium conformity indexes. A general conclusion is that in these mines, current practices are partially effective in establishing favorable conditions for long-term success of rehabilitation. Improvements in planning practices could significantly enhance performance and reduce risks.
Resumo:
Objective. To assess the impact that the Brazilian Standard for Marketing of Baby Food (Norma Brasileira de Comercializacao de Alimentos para Lactentes) have had on breastfeeding rates and regulating the marketing of breast-milk substitutes. Methods. Data were retrieved from a national survey conducted in 2000 that administered structured questionnaires to nine different groups. A total of 2 848 surveys were completed. Cluster sampling was employed to randomly select a sample from 159 towns located in the 26 Brazilian states and the Federal District. Results. The survey showed that participants possess satisfactory knowledge regarding the importance of breastfeeding and its ideal duration period. During the past two decades, the median duration of breastfeeding has increased, but it is still below desired levels. The mother`s return to work, maternal health issues, perception of insufficient breast milk, and information provided by health professionals were among reasons given for early termination of breastfeeding. Knowledge of the Brazilian standard was very limited, even among health professionals. Conclusions. Breastfeeding promotion in Brazil should focus on overcoming the cultural, educational, and economic barriers identified from among the various groups assessed. Interagency cooperation should include public, private, and third-parties, and focus on disseminating breastfeeding information and promoting the desirability of breastfeeding. Barriers to cooperation should be tackled in order to ensure that the main goal of the Brazilian standard-protection of infant health-can be achieved.