David Bowie, brinquedos adultos e outras dimensões estranhas do universo de Twin Peaks

The article is based fundamentally on the authors' participation in the International Conference “I’ll See You Again in 25 Years: The return of Twin Peaks and generations of cult TV”, held on 21 and 22 May 2015, at the School of Arts and Media, at the University of Salford in England. Starting from there, it makes an irregular discussion of issues and working angles around the television series launched in 1990, a work by David Lynch and Mark Frost. Some issues gain particular attention: 1) the relations of the series to the album Outside (1995) by David Bowie; 2) the population of adult toys related to the series, as derivative products, driven by fans in their most playful exercises of affection and remembrance. Despite the article’s intentionally adopted tone of an “academic report”, it can evoke rich theoretical questions in a field of objects that are in a complex upgrade process and have to be subsequently treated according to more regular methodological procedures, seeking further theoretical and epistemological clarifications

‘Never Let Me Down Again’1: Loyal customer attitudes towards ticket distribution channels for live music events: a netnographic exploration of the US leg of the Depeche Mode 2005–2006 World Tour

Ticket distribution channels for live music events have been revolutionised through the increased take-up of internet technologies, and the music supply-chain has evolved into a multi-channel value network. The assumption that this creates increased consumer autonomy and improved service quality is explored here through a case-study of the ticket pre-sale for the US leg of the Depeche Mode 2005–06 World Tour, which utilises an innovative virtual channel strategy, promoted as a service to loyal fans. A multi-method analysis, adopting Kozinets' (2002) Kozinets, R. V. 2002. The field behind the screen: using netnography for marketing research in online communities. Journal of Marketing Research, 39: 61–72. [CrossRef], [Web of Science ®] netnography methodology, is employed to map responses of the band's serious fan base on an internet message board (IMB) throughout the tour pre-sale. The analysis focuses on concerns of pricing, ethics, scope of the offer, use of technology, service quality and perceived brand performance fit of channel partners. Findings indicate that fans behaviour is unpredictable in response to channel partners' performance, and that such offers need careful management to avoid alienation of loyal consumers.