Doing feminist research in a masculine paradigm

This paper aims to do three things; firstly the authors will present a case for their argument that marketing can be viewed as a masculine paradigm, secondly a critical perspective of traditional research methodologies within marketing and consumer research will be developed and, finally, the authors will share their own experiences of adopting alternative approaches and engaging in research reflexivity.

Minority ethno-faith communities and social inclusion through collaborative research

With alarming suicide rates and a negative identity, Alevi youth felt invisible at school where no one knew about their faith. Through collaboration between the Alevi community, Highbury Grove secondary school and the University of Westminster, we produced lessons on Alevism for the RE curriculum. Alevi pupils helped to design and deliver this successful, inclusive curriculum project, generating considerable interest from peers and the wider school community. Consequently they report a greater sense of belonging and pride in their identity.