Next generation Web marketing - beyond the glog

Social media offers access to marketers, yet an ethical framework for this has yet to be address by the industry or regulators. The rights and responsibilities for both producers and audiences are discussed with reference to existing fan groups and online communities.

Several Interruptions: Web commission for the relaunch of The Arts Council of England website

Several Interruptions, which collages together online videos in which people are seen holding their breath underwater, is both interruption (as its name suggests) as well as documentary, in which the seemingly mundane and numerous has been made back into something unique and original. Thomson & Craighead have personally chosen, from some 61,000 possible files on YouTube, videos which they have edited together into brief vignettes which interrupt each other sequentially (in time) and laterally (on-screen).

Letters to the editor

The author states his opinion that the most valuable contribution of the July 2007 issue is Gene Amdahl's new paper, which he thinks will probably become as popular as the Amdahl paper reprinted in the same issue since it provides much needed clarifications, and most notably includes the original 'law' formula as presented by Amdahl four decades ago.