The Business of Museums and the Engagement of 21st Century Audiences

Within the sub-theme of Collaboration, Partnerships, and Mergers – the author will create an engaging discussion with attendees on how the of business of museums lends itself to building collaborative and viable business partnerships which can be beneficial both in terms of revenue and audience engagement. A second element will examine through case studies how organizations such as the Oxford University Museum Partnership, The Lightbox Museum and Gallery as well as the British Museum and Museum of London retool and refocus their commercial interests to build sustainable partnerships and mergers with non-museum sector organizations to expand their retail and enterprising activities. Attendees and participants will gain an insight into these trends and methods currently being used by both large museum and small independent museums in the UK to grow their audiences through none traditional methods. Similarly, the author will demonstrate how non-traditional enterprising approaches to stewardship and education can demonstrate the public value of museums in an age when limited funding and competition for resources require museums to become more creative and collaborative outside their traditional roles, whilst continuing to engage and capitalize on the growing sophistication of 21st century audiences.

Final Evaluation of the Heart of Teesdale Landscape Partnership

A report on behalf of Durham County Council to the Heritage Lottery Funded in relation to the £2.7m Heart of Teesdale Landscape Partnership. The evaluation provides an independent assessment of what the Partnership has delivered (its outputs), what the benefits (outcomes) have been and what lasting impact it will have made (its legacy) for natural and cultural heritage and for local communities and visitors. This Report also considers what may not have worked so well and the lessons that may be drawn for the future.