Consumers' perceptions of speciality foods and therural mail-order business

Many rural-based farm and food businesses are relatively small but successful companies. They face severe constraints in terms of finance, marketing and distribution. However, marketing food by mail order presents the opportunity for these firms to gain access to national or even international markets. The achievement of commercial success requires that these companies become marketing oriented. Thus, the critical issue for these firms is to identify the needs of existing or potential customers. The objectives of the paper are to establish a profile of the characteristics, behaviour and attitudes of mail order customers.

The LH5 model for data mining

In the age of E-Business many companies faced with massive data sets that must be analysed for gaining a competitive edge. these data sets are in many instances incomplete and quite often not of very high quality. Although statistical analysis can be used to pre-process these data sets, this technique has its own limitations. In this paper we are presenting a system - and its underlying model - that can be used to test the integrity of existing data and pre-process the data into clearer data sets to be mined. LH5 is a rule-based system, capable of self-learning and is illustrated using a medical data set.