2 resultados para SPARK
em WestminsterResearch - UK
Resumo:
Where is the consumer represented within the discourses of Relationship Marketing? In our paper we deconstruct and critically (but productively) interrogate current Relationship Marketing discourse; and we argue for reconceptualising RM as a field of study through a transformatory process which involves the subversive reading of its academic texts. We argue that the consumer is silenced within relationship marketing discourse in a way that is fundamentally analogous with the gynopia (absence of women) in early sociological enquiry. Given that the means of transformation can potentially be found within contemporary feminist research, one of the main aims of this paper is to examine the parameters of feminist research and theory by presenting and explaining three representative frameworks (Fonow & Cook 1991, Maynard & Purvis 1994 and Harding 1988). The interrogative questions generated from the reading of feminist texts provide a framework to enable a close reading of RM ‘texts’. Using a form of discourse analysis, we read both ‘with the text’ and ‘against the grain’ (Tonkiss 1998:258) looking for ‘silences and gaps’ and making ‘conjectures about alternative accounts which are excluded by omission’ as well as those deliberately ‘countered by rhetoric’ (Tonkiss 1998:258). By striking together feminist methodology and a selected Relationship Marketing text to see if they spark (Brown 1999) our stance is activist and our purpose is to accelerate a restoration of the consumer’s voice as a central theoretical concern of this branch of Marketing.
Resumo:
Why do public art commissions spark such controversy? The stories behind radical proposals for public sculptures in London – some realised, others thwarted – are drawn from the Henry Moore Institute’s rich collection of sculptors’ papers. Laurence Bradshaw’s (1899–1978) iconic Karl Marx memorial (1956) became an ideological site prompting both pilgrimage and attack. Jacob Epstein’s (1880–1959) explicit nudes for the British Medical Association became a battleground for Modernism and are the subject of a new work by Neal White. Other featured artists include Rose Finn-Kelcey, Alfred Frank Hardiman, Paul Neagu and Oscar Nemon whose drawings and documents reveal sculpture’s passage into public life. Curated by Yiakoumaki, N (Whitechapel Gallery) & La Fevre, L (Henry Moore Institute).