Co-production and co-creation using self-service technology: the application of service-dominant logic

Research on how customers engage in the co-creation processes envisaged by the Servicedominant logic paradigm is currently limited and even less work has been published on frameworks for organizations to manage the co-creation process. This conceptual paper examines a particular aspect of co-creation: co-production as a result of the application of self-service technology (SST). We propose a conceptual framework for co-production, which emphasizes the need to understand productivity from the point of view of the customer, and demonstrate how this can be applied in both consumer (b2c) and interorganizational(b2b) contexts. We conclude that service organizations might benefit from clearly identifying co-production with task-performance, and co-creation with the valueattributing aspects of the customer service experience. Both aspects generate a range of design and management challenges for suppliers particularly the need to understand the cocreation process 'outputs' desired by customers and the full costs of moving away from person to person interaction.

An FPGA based decimation filter processor design for real-time continuous-time Σ−Δ modulator performance measurement and evaluation

This paper reports on a Field Programmable Gate Array (FPGA) implementation as well as prototyping for real-time testing of a low complexity high efficiency decimation filter processor which is deployed in conjunction with a custom built low-power jitter insensitive Continuous Time (CT) Sigma-Delta (Σ-Δ) Modulator to measure and assess its performance. The CT Σ-Δ modulator/decimation filter cascade can be used in integrated all-digital microphone interfaces for a variety of applications including mobile phone handsets, wireless handsets as well as other applications requiring all-digital microphones. The work reported here concentrates on the design and implementation as well as prototyping on a Xilinx Spartan 3 FPGA development system and real-time testing of the decimation processing part deploying All-Pass based structures to process the bit stream coming from CT Σ-Δ modulator hence measuring in real-time and fully assessing the modulator's performance.