Multi-Party Trust Computation in Decentralized Environments

In this paper, we describe a decentralized privacy-preserving protocol for securely casting trust ratings in distributed reputation systems. Our protocol allows n participants to cast their votes in a way that preserves the privacy of individual values against both internal and external attacks. The protocol is coupled with an extensive theoretical analysis in which we formally prove that our protocol is resistant to collusion against as many as n-1 corrupted nodes in the semi-honest model. The behavior of our protocol is tested in a real P2P network by measuring its communication delay and processing overhead. The experimental results uncover the advantages of our protocol over previous works in the area; without sacrificing security, our decentralized protocol is shown to be almost one order of magnitude faster than the previous best protocol for providing anonymous feedback.

Social Media Strategies in the Retail Sector: Analysis and Recommendations for Three Multi-National Retailers

During the last twenty years (1995-2015), the world of commerce has expanded beyond the traditional brick-and-mortar high street to a global shop front accessible to billions of users via the Worldwide Web (WWW). Consumers are now using the web to immerse themselves in virtual shop fronts, using Social Media (SM) to communicate and share product ideas with friends and family. Retail organisations recognise the need to develop and adapt their strategies to respond to the increasing use of SM. New goals must be set in order to identify how companies will integrate social media into current practices. This research aims to suggest an advisable and comprehensive SM strategy for companies operating in the global retail sector, based on an exploratory analysis of three multi-national retail organisations' existing SM strategies. This will be assessed in conjunction with a broader investigation into social media in the retail industry. From this, a strategy will be devised to improve internal and external communication as well as knowledge management through the use of social media. Findings suggest that the use of SM within the retail industry has dramatically improved collaboration and communication processes for organisations as they are now able to converse better with stakeholders and the tools are relatively simple to integrate and implement as they benefit one another.