Magners Man: Irish Cider, Representations of Masculinity and the "Burning Celtic Soul"

In this paper we go in search of the Celtic Soul, tracking its historical intertwining with, and relation to, Irish masculinity, from Ireland's pre-colonial past to its colonial days and finally to its postcolonial present. We argue that the Celtic soul manifests itself, with great success, in the Magners Irish Cider advertising campaign. As a key part of our analysis we also illustrate how representations of the Irish Celt serve as a means of enabling young male consumers to reconcile the many tensions and contradictions they are experiencing over what it means to perform ideals of masculinity in contemporary western culture.

Winston Churchill and the General Strike

Exploring the myths and legends which surround Churchill's role in the 1926 General Strike this places his involvement in the events of that year within the context of his views of sympathy strikes from before the Great War. The continuing importance of these views is shown to explain the marked contrasts between Churchill's approach to the General Strike in May 1926 and his efforts to find a way to resolve the coal dispute which dragged on throughout the year.