Casting a Critical 'I' Over Caffrey's Irish Ale: Soft Words, Strongly Spoken

By employing a research approach, known as subjective personal introspection - the critical "I" - four co-researchers wrote extensive autobiographical essays on their responses to an advertisement for Caffrey's Irish Ale. By delving in the shamelessly subjective this paper draws out the main themes by comparing, contrasting and critiquing the introspective insights of these four critical "I's". In doing so, it demonstrates that there can be no grounded interpretations of an advertising text, that the critical "I" can yield uniquely illuminating insights, and that its chief power, as a research method, lies in its capacity for creativity, imagination and discovery.

The impact of time limitation: insights from a queueing experiment

We experimentally explore the effects of time limitation on decision making. Under different time allowance conditions, subjects are presented with a queueing situation and asked to join one of the two given queues. The results can be grouped under two main categories. The first one concerns the factors driving decisions in a queueing system. Only some subjects behave consistently with rationality principles and use the relevant information efficiently. The rest of the subjects seem to adopt a simpler strategy that does not incorporate some information into their decision. The second category is related to the effects of time limitation on decision performance. A substantial proportion of the population is not affected by time limitations and shows consistent behavior throughout the treatments. On the other hand, some subjects’ performance is impaired by time limitations. More importantly, this impairment is not due to the stringency of the limitation but rather to being exposed to a time constraint.