Doing feminist research in a masculine paradigm

This paper aims to do three things; firstly the authors will present a case for their argument that marketing can be viewed as a masculine paradigm, secondly a critical perspective of traditional research methodologies within marketing and consumer research will be developed and, finally, the authors will share their own experiences of adopting alternative approaches and engaging in research reflexivity.

Transitions In Regional Science – Regions In Transitions: Regional Research In Central Europe

There are no exact boundaries of what constitutes Central Europe, but it is nevertheless very evident as a zone of interloping forces stretching across Europe. The result has been negotiated, conflictual and contested processes defining an essentially virtual, discursive, yet also actually existing, space of ‘Central Europe’. Yet, and this is the particular message of this collection of essays, ‘transition’ has not merely been a process ‘on the ground’ as object of investigation and discussion, but has also affected the observers, especially academic commentators and analysts – both within Central Europe, but also outside. This includes a growing interaction between discussions and analyses ‘inside’ and ‘outside’ Central Europe on the phenomenon of ‘transition’. The result has been mutual learning processes and changes of ways of looking at things and interpreting them. The book is divided into two parts, roughly reflecting the two key research questions.The first part (A) is devoted to transitions in regional science. Part B focuses on changes in variety of territorial structures and developmentissues caused by Central-European transitions and which are resulting in differential pathways of regional development in the region.