Alienation and Digital Labour – a Depth-Hermeneutic Inquiry into Online Commodification and the Unconscious

At the core of this paper is a psychosocial inquiry into the Marxist concept of alienation and its applications to the field of digital labour. Following a brief review of different theoretical works on alienation, it looks into its recent conceptualisations and applications to the study of online social networking sites. Finally, the authors offer suggestions on how to extend and render more complex these recent approaches through in-depth analyses of Facebook posts that exemplify how alienation is experienced, articulated, and expressed online. For this perspective, the article draws on Rahel Jaeggi’s (2005) reassessment of alienation, as well as the depth-hermeneutic method of “scenic understanding” developed by Alfred Lorenzer (e.g. 1970; 1986).

Neoliberalism in Britain

The Conservative Party has in the 2015 British general elections won an absolute majority under David Cameron’s leadership. Cameron’s rule signifies an important phase in British politics in the 21st century. This paper asks the question: What is Cameronism? Cameron argues that Margaret Thatcher “was a big influence” for him. It is therefore appropriate to study the relationship between Thatcherism and Cameronism. The article revisits theories of Thatcherism and understands it as a unity of ideology and policies that is organised along three dimensions: the economy, politics, and culture. An ideology critique study of key speeches, interviews and documents analyses these three dimensions of Cameronism. A comparison of Cameronism and Thatcherism shows that questions of national identity, the European Union and immigration form a key ideological and political dimension of Cameronism.