Feeling Bodies in Marketing: Aesthetics, Emotions and Gender

Gender is deeply embedded in marketing ideology, and it continues to be a topic of concern in the marketing academy. There is little attention paid by marketers, however, to related studies in other fields on aesthetic labour and emotional labour in relation to gender issues, despite the commonalities and intersections between them. This article seeks to incorporate aesthetic labour and emotional labour into the gender and marketing discussion. It concludes by calling for greater critical awareness of gender as a dominant motif in our ideologies, discourses and practices in marketing, offering suggestions for empirical research into this important topic.

Is conscious awareness needed for all working memory processes?

Stein and colleagues argue there is no yet conclusive evidence for nonconscious working memory (WM) and that is critical to probe WM while ensuring null sensitivity to memory cues. While this stringent approach reduces the likelihood of nonconscious signaling for WM, we discuss existing work meeting this null sensitivity criteria, and, related work on nonconscious cognition in keeping with WM/awareness dissociations on the basis of a functional operational definition of WM. Further, because it is likely that WM is a nonunitary functional construct and visual awareness a gradual phenomenon, we propose that delineating the neural mechanisms for distinct WM types across different levels of awareness may prove the most fruitful approach for understanding the interplay between WM and consciousness.