1 resultado para emerging country
em Worcester Research and Publications - Worcester Research and Publications - UK
Filtro por publicador
- JISC Information Environment Repository (1)
- Aberystwyth University Repository - Reino Unido (2)
- AMS Tesi di Dottorato - Alm@DL - Università di Bologna (1)
- Andina Digital - Repositorio UASB-Digital - Universidade Andina Simón Bolívar (2)
- Applied Math and Science Education Repository - Washington - USA (2)
- Aquatic Commons (25)
- Archive of European Integration (52)
- Archivo Digital para la Docencia y la Investigación - Repositorio Institucional de la Universidad del País Vasco (26)
- Aston University Research Archive (13)
- Avian Conservation and Ecology - Eletronic Cientific Hournal - Écologie et conservation des oiseaux: (1)
- Biblioteca Digital da Produção Intelectual da Universidade de São Paulo (2)
- Biblioteca Digital de la Universidad Católica Argentina (2)
- Biblioteca Digital de Teses e Dissertações Eletrônicas da UERJ (5)
- BORIS: Bern Open Repository and Information System - Berna - Suiça (4)
- Boston University Digital Common (2)
- Brock University, Canada (13)
- Cambridge University Engineering Department Publications Database (35)
- CentAUR: Central Archive University of Reading - UK (96)
- Center for Jewish History Digital Collections (2)
- Chinese Academy of Sciences Institutional Repositories Grid Portal (2)
- Cochin University of Science & Technology (CUSAT), India (6)
- Comissão Econômica para a América Latina e o Caribe (CEPAL) (6)
- CORA - Cork Open Research Archive - University College Cork - Ireland (7)
- Corvinus Research Archive - The institutional repository for the Corvinus University of Budapest (2)
- Deakin Research Online - Australia (7)
- DI-fusion - The institutional repository of Université Libre de Bruxelles (9)
- Digital Commons at Florida International University (6)
- Doria (National Library of Finland DSpace Services) - National Library of Finland, Finland (2)
- DRUM (Digital Repository at the University of Maryland) (1)
- Duke University (5)
- eResearch Archive - Queensland Department of Agriculture; Fisheries and Forestry (28)
- FAUBA DIGITAL: Repositorio institucional científico y académico de la Facultad de Agronomia de la Universidad de Buenos Aires (2)
- Gallica, Bibliotheque Numerique - Bibliothèque nationale de France (French National Library) (BnF), France (7)
- Glasgow Theses Service (1)
- Greenwich Academic Literature Archive - UK (4)
- Helda - Digital Repository of University of Helsinki (26)
- Indian Institute of Science - Bangalore - Índia (25)
- Instituto Politécnico do Porto, Portugal (4)
- Laboratório Nacional de Energia e Geologia - Portugal (1)
- Massachusetts Institute of Technology (3)
- Ministerio de Cultura, Spain (5)
- Plymouth Marine Science Electronic Archive (PlyMSEA) (2)
- Portal de Revistas Científicas Complutenses - Espanha (4)
- QUB Research Portal - Research Directory and Institutional Repository for Queen's University Belfast (140)
- Queensland University of Technology - ePrints Archive (250)
- ReCiL - Repositório Científico Lusófona - Grupo Lusófona, Portugal (2)
- Repositório digital da Fundação Getúlio Vargas - FGV (13)
- Repositório Institucional da Universidade de Aveiro - Portugal (1)
- Repositório Institucional da Universidade Federal de São Paulo - UNIFESP (1)
- Repositorio Institucional de la Universidad Pública de Navarra - Espanha (1)
- Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho" (4)
- Research Open Access Repository of the University of East London. (2)
- Royal College of Art Research Repository - Uninet Kingdom (1)
- RUN (Repositório da Universidade Nova de Lisboa) - FCT (Faculdade de Cienecias e Technologia), Universidade Nova de Lisboa (UNL), Portugal (9)
- SAPIENTIA - Universidade do Algarve - Portugal (1)
- School of Medicine, Washington University, United States (5)
- South Carolina State Documents Depository (2)
- Universidad Autónoma de Nuevo León, Mexico (7)
- Universidad del Rosario, Colombia (46)
- Universidade de Lisboa - Repositório Aberto (2)
- Universidade Federal do Rio Grande do Norte (UFRN) (1)
- Universitat de Girona, Spain (3)
- Universitätsbibliothek Kassel, Universität Kassel, Germany (5)
- Université de Lausanne, Switzerland (9)
- Université de Montréal, Canada (16)
- University of Connecticut - USA (1)
- University of Southampton, United Kingdom (1)
- University of Washington (2)
- WestminsterResearch - UK (8)
- Worcester Research and Publications - Worcester Research and Publications - UK (1)
Resumo:
Managing an online reputation is critical to higher education. Universities cannot afford to lose enrolment numbers by neglecting to monitor, control, promote and enhance their online presence. It is critical that universities measure their social media reputation scores and presence on the web, as well as those of their competitors. Universities need to continuously review their social engagement strategy and online reputation to ensure they maximize all opportunities to maintain, and improve student enrolment and retention. Universities have embraced social media to enhance their brand reputation. This study examines the use of social media and its effects from a global perspective. It analysed 90 universities in three geographical areas to assess the impact and level of online social media, especially as it relates to “university brand reputation.” Results of the study indicated there was a wide variation among the three geographical regions, and within countries in the three geographical regions. Use of social media communication tools such as Twitter and Google+ by active users also varied widely depending upon country and region.