Effects of Social Media Platform Preference: a Country Comparison of Online University Reputations

Managing an online reputation is critical to higher education. Universities cannot afford to lose enrolment numbers by neglecting to monitor, control, promote and enhance their online presence. It is critical that universities measure their social media reputation scores and presence on the web, as well as those of their competitors. Universities need to continuously review their social engagement strategy and online reputation to ensure they maximize all opportunities to maintain, and improve student enrolment and retention. Universities have embraced social media to enhance their brand reputation. This study examines the use of social media and its effects from a global perspective. It analysed 90 universities in three geographical areas to assess the impact and level of online social media, especially as it relates to “university brand reputation.” Results of the study indicated there was a wide variation among the three geographical regions, and within countries in the three geographical regions. Use of social media communication tools such as Twitter and Google+ by active users also varied widely depending upon country and region.

A Comparison of Subjective Experiences and Responses to Austerity of UK and Greek Youth. GreeSE Paper No.102

Following previous research carried out by Chalari (2014; 2015), this qualitative study explores the ways in which the younger generation in Greece and UK has been affected by austerity policy measures. These two countries have been at the forefront of intense social, political and economic transformations that have impacted particularly on young people’s current and future lives. This study aims to explore similarities and differences in young people’s subjective experiences and responses, as from this it may be possible to discern whether there is a general, long-term negative effect of austerity across Europe. The data shows that there are some similarities in the two cohorts’ subjective experiences and responses, but perhaps more interestingly some significant differences. The study discusses what the implications of these differences might be for young people and society in these countries, in terms of their impact on the abilities of the younger generation, in a way that has the potential to destabilize their personal and professional lives now and in the future.