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em Worcester Research and Publications - Worcester Research and Publications - UK


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This case study research reports on a small and medium-sized (SME) business-to-business (B2B) services firm implementing a novel new service development (NSD) process. It provides accounts of what occurred in practice in terms of the challenges to NSD process implementation and how the firm overcame these challenges. It also considers the implications for NSD in this and other firms’ innovation practices. This longitudinal case study (18 months) was conducted “inside” the case organization. It covered the entire innovation process from the initiation to the launch of a new service. The primary method may be viewed as participant observation. The research involved all those participating in the innovation system in the firm, including decision-makers, middle managers and employees at lower hierarchical levels and the firm’s external networks. Implications for researchers and managers focusing on structured innovation models for the services sector are also presented.

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Willkommen Damen and Gentlemen! Roll up, stroll in and join us on a spectacular stagger through the post-apocalyptical wasteland of 1945. Before your very eyes the bearded ladies run on treadmills as they conjure up past and present digital landscapes. Masquerading as men for your entertainment, and their own protection, the bearded duo use gallows humour to launch you on an unimaginable, unconceivable plight of flight and migration. 1945. Lucia Rippel, expelled from her place of birth, walked 220 miles across the fractured landscape of Europe, with her two children and all her belongings dragged in a cart. In 2015, Ildikó Rippel and Rosie Garton retraced her footsteps, crossing borders, climbing fences, bleeding, crying, and blistering, and carrying their flat-pack children. No Woman’s Land is a politically charged, darkly humorous nod to 1920’s Kabarett, entwining the duo’s experience of the walk with Lucia’s story.