1 resultado para Industrial marketing
em Worcester Research and Publications - Worcester Research and Publications - UK
Filtro por publicador
- Repository Napier (3)
- Aberystwyth University Repository - Reino Unido (8)
- Academic Research Repository at Institute of Developing Economies (1)
- AMS Tesi di Dottorato - Alm@DL - Università di Bologna (1)
- Aquatic Commons (79)
- Archivo Digital para la Docencia y la Investigación - Repositorio Institucional de la Universidad del País Vasco (115)
- Aston University Research Archive (29)
- B-Digital - Universidade Fernando Pessoa - Portugal (4)
- Biblioteca Digital - Universidad Icesi - Colombia (1)
- Biblioteca Digital da Câmara dos Deputados (2)
- Biblioteca Digital de Artesanías de Colombia (2)
- Biblioteca Digital de la Universidad Católica Argentina (6)
- Biblioteca Digital de Teses e Dissertações Eletrônicas da UERJ (14)
- Bibloteca do Senado Federal do Brasil (1)
- BORIS: Bern Open Repository and Information System - Berna - Suiça (1)
- Brock University, Canada (1)
- CaltechTHESIS (1)
- Cambridge University Engineering Department Publications Database (93)
- CentAUR: Central Archive University of Reading - UK (17)
- Center for Jewish History Digital Collections (1)
- Chinese Academy of Sciences Institutional Repositories Grid Portal (22)
- CiencIPCA - Instituto Politécnico do Cávado e do Ave, Portugal (1)
- Cochin University of Science & Technology (CUSAT), India (4)
- Comissão Econômica para a América Latina e o Caribe (CEPAL) (1)
- Cornell: DigitalCommons@ILR (1)
- Corvinus Research Archive - The institutional repository for the Corvinus University of Budapest (7)
- Deakin Research Online - Australia (11)
- Digital Commons at Florida International University (2)
- Doria (National Library of Finland DSpace Services) - National Library of Finland, Finland (4)
- Duke University (4)
- eResearch Archive - Queensland Department of Agriculture; Fisheries and Forestry (5)
- FAUBA DIGITAL: Repositorio institucional científico y académico de la Facultad de Agronomia de la Universidad de Buenos Aires (12)
- Greenwich Academic Literature Archive - UK (12)
- Helda - Digital Repository of University of Helsinki (47)
- Indian Institute of Science - Bangalore - Índia (14)
- Infoteca EMBRAPA (8)
- Instituto Politécnico do Porto, Portugal (3)
- Lume - Repositório Digital da Universidade Federal do Rio Grande do Sul (1)
- Plymouth Marine Science Electronic Archive (PlyMSEA) (1)
- Portal de Revistas Científicas Complutenses - Espanha (4)
- QSpace: Queen's University - Canada (1)
- QUB Research Portal - Research Directory and Institutional Repository for Queen's University Belfast (30)
- Queensland University of Technology - ePrints Archive (263)
- Repositório Científico do Instituto Politécnico de Lisboa - Portugal (1)
- Repositório digital da Fundação Getúlio Vargas - FGV (15)
- Repositório Digital da UNIVERSIDADE DA MADEIRA - Portugal (1)
- Repositório Digital da Universidade Municipal de São Caetano do Sul - USCS (1)
- Repositório Institucional da Universidade de Aveiro - Portugal (3)
- Repositorio Institucional de la Universidad Nacional Agraria (23)
- Repositorio Institucional de la Universidad Pública de Navarra - Espanha (5)
- Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho" (2)
- Repositorio Institucional UNISALLE - Colombia (1)
- Savoirs UdeS : plateforme de diffusion de la production intellectuelle de l’Université de Sherbrooke - Canada (1)
- Universidad Autónoma de Nuevo León, Mexico (1)
- Universidad del Rosario, Colombia (21)
- Universidad Politécnica de Madrid (2)
- Universidade Metodista de São Paulo (1)
- Universidade Técnica de Lisboa (2)
- University of Michigan (6)
- WestminsterResearch - UK (3)
- Worcester Research and Publications - Worcester Research and Publications - UK (1)
Resumo:
The aim of the present study is to understand the effects of international expansion on firms’ acquisition of marketing learning. This study’s focus on marketing learning complements previous research on the impact of internationalization on the development of foreign-market and technological knowledge. The research finds that the scope of a firm’s international activities, perception of gaps in marketing knowledge, and external social capital positively influence firms’ acquisition of marketing learning. However, firm’s age at initial international market entry appears not to be a significant factor. The study adds to the very limited body of research on the marketing learning outcomes of international expansion, while also offering rare empirical insights from the Middle East on this important subject matter. The paper discusses implications for international managers, policy makers, and future researchers.