Hábitos alimenticios en alumnos y trabajadores de la Universidad Miguel Hernández

Objetivo: Describir los hábitos alimenticios de una comunidad universitaria. Material y métodos: Se llevó a cabo un estudio descriptivo transversal. El instrumento utilizado fue un cuestionario de frecuencias de consumo, administrado por entrevista personal a una muestra accidental de 147 personas. Constaba de cuatro secciones: 1) número de comidas y lugar donde se realizan, 2) patrones de consumo de los distintos grupos de alimentos, 3) modos de preparación de los alimentos, 4) datos de identificación y demográficos. Resultados: En comparación con el patrón de Vivanco y Palacios, nuestra muestra se caracteriza por: alto consumo de carnes (4 veces/semana), disminución del consumo de huevos (2v/sem.), incremento del consumo de hidratos de carbono complejos (5v/sem.), consumo ligeramente inferior de frutas (5v/sem.), ingesta insuficiente de verduras (4v/sem), legumbres (2v/sem) y pescados (2,5v/sem). Conclusiones y Recomendaciones: Atendiendo a los estudios referenciados, es conveniente disminuir el consumo de carnes, aumentando los aportes de pescados, verduras, hortalizas y legumbres, alimentos que, habiendo sido habituales en nuestra dieta mediterránea, parecen haber sido abandonados en beneficio de la conformación de una dieta que tiende a la homogeneización cultural.

The impact of marketing practices and its regulation policies on childhood obesity. Opinions of stakeholders in Spain

The aim of this study was to identify Spanish stakeholders’ views on the relationship between childhood obesity and the marketing and advertising of food and beverages aimed at children in Spain, as well as on the corresponding of regulations. We performed a qualitative study based on semi-structured interviews with Stakeholders/Key Informants (KI) from 13 organisations: experts (2), consumer advocates (1), public health advocates (2), food manufacturers (2), advertising advocates (1), government representatives (1), child/family/school advocates (2) and media (1). The variables studied were Prevalence of childhood obesity and its relationship to marketing/advertising and Regulation of marketing. In order to identify the most relevant arguments (pearls) in the discourses, a blind independent analysis by four members of the research team was performed. We found that the prevalence of childhood obesity was perceived to be higher than the European average. Self-regulation was identified as the main form of marketing control. Only food manufacturers and advertising agencies considered voluntary action and supervisory procedures to be effective. The other stakeholders advocated state control through legislation and non-state actions such as external assessment and sanctions. Despite the divergence of opinion between stakeholders, there was agreement on the need to improve supervision and to ensure compliance with current self-regulatory codes in Spain.