La Nueva Teoría Estratégica y sus desarrollos en los ámbitos comunicacionales

Cuando en el año 2008, con ocasión del Congreso Internacional Brand Trends, organizado por la Universidad CEU Cardenal Herrera en Valencia, me comentó el profesor Rafael Alberto Pérez cómo había visto la aplicación de la Nueva Teoría Estratégica en las diferentes conferencias de los profesionales de comunicación comercial y corporativa allí reunidos, tomé conciencia de que efectivamente la NTE se estaba ya aplicando en el campo de la Publicidad y el Marketing, validando así el modelo o paradigma. Y por otro lado me reafirmé en mi consideración de que el proceso tecnológico de digitalización de la comunicación ha sido el magma sobre el cual la NTE ha podido avanzar en su postulado relacional. A partir de entonces seguí su consejo sobre la necesidad de realizar un cambio en “la mirada” de cómo contemplar el mundo y hacerlo rompiendo con la mirada heredada de un mundo fragmentado, con causalidad lineal y estático y pasar a una visión compleja, fluida y caótica (Pérez y Massoini, 2009: 137-142).

El Estribo Volcanic Complex: Evolution from a shield volcano to a cinder cone, Pátzcuaro Lake, Michoacán, México

El Estribo Volcanic Complex (EVC) is located in the northern part of the Michoacán–Guanajuato Volcanic Field within the Trans-Mexican Volcanic Belt (TMVB). El Estribo is located at the southern edge of the E-W Pátzcuaro fault that belongs to the Pátzcuaro-Jarácuaro graben, a western extension of the E-W Morelia–Acambay fault system. Stratigraphy, geochronology, chemistry, and mineral assemblages suggest that the volcanic complex was constructed in two periods separated by a ~ 100 ka volcanic hiatus: a) emission of lava flows that constructed a shield volcano between 126 ka, and b) mixed phreatomagmatic to Strombolian activity that formed a cinder cone ~ 28 ka. The magmas that fed these monogenetic volcanoes were able to use the same feeding system. The cinder cone itself was constructed by Strombolian fallouts and remobilized scoria beds, followed by an erosion period, and by a mixed phreatomagmatic to magmatic phase (Strombolian fallouts ending with lava flows). Soft-sedimentary deformation of beds and impact sags, cross-bedding, as well as pitting and hydrothermal cracks found in particles support the phreatomagmatic phase. The erupted magmas through time ejected basaltic andesitic lava flows (56.21–58.88% SiO2) that built the shield volcano and then basaltic andesitic scoria (57.65–59.05% SiO2) that constructed the cinder cone. Although they used the same feeding system, the geochemical data and the mineral chemistry of the magmas indicate that the shield volcano and the cinder cone were fed by different magma batches erupted thousands of years apart. Therefore, the location of El Estribo Volcanic Complex along an E-W fault that has generated two sector collapses of the shield volcano to the north may be directly linked to this complex redistribution of the magmatic paths to the surface. Our findings show that magmatic feeding systems within monogenetic volcanic fields could be long lived, questioning the classic view of the monogenetic nature of their volcanoes and yielding information about the potential volcanic risk of these settings, usually considered risk-free.