2 resultados para gift
em Universidad de Alicante
Resumo:
We thank the Spanish Ministerio de Ciencia e Innovación (MICINN; grant no. CONSOLIDER INGENIO 2010-CSD2007-00006, CTQ2007-65218 and CTQ11-24151), the Generalitat Valenciana (Grant No. PROMETEO/2009/039 and FEDER), and the University of Alicante for generous and continuous financial support, as well as MEDALCHEMY S.L. for a gift of chemicals. O. P. thanks the Spanish Ministerio de Educación for a predoctoral fellowship (Grant no. AP-2008-00989).
Resumo:
To use or not to use a disliked gift is a dilemma for recipients. Their choice will affect their relationship with the giver as well as marketing and business. However, the study of this topic is scarce in the consumer behavior discipline. Through a survey on 1269 adults in Ecuador, a Latin American country, this study identifies variables from the recipient, the giver, their relationship, and the gift. These variables provide the solution to the dilemma and, according to these findings, present implications for theory and practice.