Modelado de estrategias de personalización en OO-H

The consideration of personalization politics in the context of any web application modelling method obliges to the revision of its different modelling activities, which must be adapted to take into account the information regarding the user (usually gathered in a user model) to define aspects such as navigation or presentation. Additionally, they must provide a set of techniques to populate such user model. Finally, and because of the rapid pace at which personalization politics usually change, the modelling process should provide support not only for static personalization rules (known at design time) but also for the definition or change of these rules once the application has been deployed. This article presents, in the context of the Object Oriented Hypermedia Method (OO-H), a personalization framework that fulfils these requirements, and is organized around four main concepts: (1) a set of design activities that capture the personalization requirements known at design time, (2) a mechanism for the specification of personalization rules, defined by means of an XML template, that decouples the definition of the personalization model from the remaining models, (3) an execution architecture that supports the change at execution time of these rules and (4) an extensible repository that includes a set of register mechanisms for the user activity in the system. The possibility of extension of this repository facilitates its adaptation to the particular characteristics of any particular application.

The Tube on YouTube: TV Series, Media Strategies, and User Tactics in a Transmedia Environment

This study analyzes the traffic generated on YouTube around television series. We selected a sample of 314 short YouTube videos about 21 Spanish TV series that premiered in 2013 by Spain’s three most popular mainstream television networks (Telecinco, Antena 3, and La1). These videos, which together received more than 24 million views, were classified according to two key variables: the nature (official or nonofficial) of the YouTube channel on which they were located and the exclusivity of their content (already broadcast on TV or Web exclusive). The analysis allows us to characterize the strategies used by TV networks on YouTube and the activity of fans as well as their efforts in the construction of a transmedia narrative universe around TV series.