Information Management in Communication

The history of books, libraries, catalogues and the first archives. Typology of information resources and retrieval methods associated to them. A recollection of resources especially meant for students and professionals in the area of Advertising and Public Relations.

Marketing de información en empresas de franquicia

Se realiza un análisis descriptivo de las técnicas de marketing utilizadas por las empresas de franquicia españolas y las extranjeras operativas en España. El objetivo es describir y analizar los recursos de comunicación utilizados por este tipo de empresas para proveer de información a sus tres principales públicos objetivos: las unidades operativas con que cuenta la cadena (franquiciados), los inversores dispuestos a abrir nuevas unidades (posibles franquiciados) y los clientes finales de la empresa. Se analiza la pertinencia de tales recursos desde la propia perspectiva de los empresarios franquiciadores. Los resultados apuntan a un alto uso de los medios disponibles, y en las conclusiones se plantea su interrelación desde la nueva teoría estratégica de comunicación.

Using IR-n for information retrieval of Genomics Track

Nowadays there is a big amount of biomedical literature which uses complex nouns and acronyms of biological entities thus complicating the task of retrieval specific information. The Genomics Track works for this goal and this paper describes the approach we used to take part of this track of TREC 2007. As this is the first time we participate in this track, we configurated a new system consisting of the following diferenciated parts: preprocessing, passage generation, document retrieval and passage (with the answer) extraction. We want to call special attention to the textual retrieval system used, which was developed by the University of Alicante. Adapting the resources for the propouse, our system has obtained precision results over the mean and median average of the 66 official runs for the Document, Aspect and Passage2 MAP; and in the case of Passage MAP we get nearly the median and mean value. We want to emphasize we have obtained these results without incorporating specific information about the domain of the track. For the future, we would like to further develop our system in this direction.

Green education using open educational resources (OER): setting up a green OER repository

A wealth of open educational resources (OER) focused on green topics is currently available through a variety of sources, including learning portals, digital repositories and web sites. However, in most cases these resources are not easily accessible and retrievable, while additional issues further complicate this issue. This paper presents an overview of a number of portals hosting OER, as well as a number of “green” thematic portals that provide access to green OER. It also discusses the case of a new collection that aims to support and populate existing green collections and learning portals respectively, providing information on aspects such as quality assurance/collection and curation policies, workflow and tools for both the content and metadata records that apply to the collection. Two case studies of the integration of this new collection to existing learning portals are also presented.

New Approaches for Teaching Soil and Rock Mechanics Using Information and Communication Technologies

Soil and rock mechanics are disciplines with a strong conceptual and methodological basis. Initially, when engineering students study these subjects, they have to understand new theoretical phenomena, which are explained through mathematical and/or physical laws (e.g. consolidation process, water flow through a porous media). In addition to the study of these phenomena, students have to learn how to carry out estimations of soil and rock parameters in laboratories according to standard tests. Nowadays, information and communication technologies (ICTs) provide a unique opportunity to improve the learning process of students studying the aforementioned subjects. In this paper, we describe our experience of the incorporation of ICTs into the classical teaching-learning process of soil and rock mechanics and explain in detail how we have successfully developed various initiatives which, in summary, are: (a) implementation of an online social networking and microblogging service (using Twitter) for gradually sending key concepts to students throughout the semester (gradual learning); (b) detailed online virtual laboratory tests for a delocalized development of lab practices (self-learning); (c) integration of different complementary learning resources (e.g. videos, free software, technical regulations, etc.) using an open webpage. The complementary use to the classical teaching-learning process of these ICT resources has been highly satisfactory for students, who have positively evaluated this new approach.