Turismo bélico en el Vinalopó. Los lugares de la guerra como recurso potencial

La recuperación del patrimonio vinculado a la guerra civil española es un tema controvertido que gana relevancia desde distintos enfoques. Uno de ellos es su potencial simbólico y de refuerzo de la identidad, en la que basar nuevas propuestas turísticas para la diversificación económica. Apenas es conocida la importancia de este periodo de la historia en el Vinalopó y, sin embargo, éste posee un claro valor para la diferenciación de sus municipios con fines educativos, recreativos y turísticos.

Stochastic choice analysis of tourism destinations

The analysis of tourist destination choice, defined by intra-country administrative units and by product types “coastal/inland and village/city”, permits the characterisation of tourist flow behaviour, which is fundamental for public planning and business management. In this study, we analyse the determinant factors of tourist destination choice, proposing various research hypotheses relative to the impact of destination attributes and the personal characteristics of tourists. The methodology applied estimates Nested and Random Coefficients Multinomial Logit Models, which allow control over possible correlations among different destinations. The empirical application is realised in Spain on a sample of 3,781 individuals and allows us to conclude that prices, distance to the destination and personal motivations are determinants in destination choice.

Analysing three basic decisions of tourists: going away, going abroad and going on tour

This study analyses determinant factors in the taking of three basic decisions on the part of holidaymakers: going on holiday, foreign holidays and multi-destination holidays. We propose various research hypotheses relating to the impact on these decisions of various personal characteristics. The methodology used estimates various Binomial Logit models. The empirical application carried out in Spain on a sample of 3,781 individuals allows us to conclude that personal characteristics related to the chosen destination, personal restrictions and socio-demographic and psychographic characteristics are determinants of these decisions.

Rehabilitating, repairing and restoring against demolishing, tearing down and destroying: the recovery of the military fort for the Santa Pola town museum

This communication develops the process of interventions of the Renaissance fortress of a new plant built in 1554–57 in Santa Pola. It is one of the earliest examples built with reference to military architecture theoretical treaties (XV–XVI) and best preserved. The study runs its own story from its initial military use, through the use of civil equipment until the final cultural and Museum Center. First, the project of Italian origin is examined and its use as barracks for troops for a duration of three centuries (1557–1850), pointing out the architectural constants of war machinery in a defense position and its origin as a rainwater collector and cistern: a perfect square with two bastions in which a plan of the uprising is preserved (1778). Secondly, we study the changes in the mentioned architecture throughout a century and a half (1850–1990) after its change of ownership (from the state to the municipality), and as a result of the new use as a city hall and public endowment: a market and health and leisure centre, which meant the demolition of defensive elements and the opening up to the outside of the inner parade ground. And thirdly, the new transfer of the municipal offices brings in the beginning of a project of transformations (1990–2015) that retrieves the demolished elements at the same time as it assigns the entire fort for a cultural centre: exhibition, research and history museum, promoting the identity between the citizens and the building which stands in the foundations of their city. The conclusions take us through an interesting route that goes from the approach of defensive tactics, its use as administrative headquarters to the current cultural policy of preservation. In addition, all the known plans of the fort are recovered (of military, civil and cultural use), some unpublished, as well as the project of the North wing that has guided the last operation and which has been set as a pattern of reference.

A new marketing segmentation approach based on marginal individual utilities: applying CRM is not a chimera anymore

In the advent of Customer Relationship Management, a more accurate profile of the consumer is needed. The objective of this paper is to show the usefulness of knowing consumer’s complete utility function through his/her marginal utilities. This approach allows one to form groups of individuals with similar preferences (as traditional segmentation methods do) and to treat them individually (which represents an advance). The empirical application is carried out, on a sample of 2,127 individuals, in the context of tourism, where the customer relationship management philosophy is gaining more and more relevance.

Does the consumer’s variety-seeking behavior condition the willingness to travel further?

The objective of this study is to test the effect of the consumer’s variety-seeking behaviour on the distance the tourist is prepared to travel; that is, his/her willingness to travel further. The empirical application is carried out in Spain in a context with 26 destinations, by applying Mixed Logit Models. The results evidence that the variety-seeking behaviour reduces the dissuasive effect of distance.

Espiritualidad y defensa al servicio de la comunidad musulmana de al-Andalus: las rábitas en Portugal

Se analizan los conceptos de guerra y paz en los orígenes del islam, y se repasan los acontecimientos y justificación inicial de la guerra como necesaria para el sustento de la nueva comunidad de fieles y cómo se llega a institucionalizar el ŷihād como precepto. Cuando no es posible realizar este, como sustituto del ŷihād se desarrolla el espíritu del ribāṭ. Se explica la evolución hacia una espiritualización de este precepto, desarrollada inicialmente en «lugares de ribāṭ» y luego en las rábitas. Finalmente, se resumen los datos toponímicos y arqueológicos que conocemos sobre las rábitas en Portugal.

La revalorización turística del patrimonio judío en España. Sus barrios y su vino

Las comunidades judías tuvieron una importante presencia en la Península Ibérica, especialmente en la Edad Media. En la actualidad, ante las nuevas motivaciones y expectativas de los turistas y visitantes, el turismo cultural es una alternativa que está consolidada o en fase de consolidación, sobre todo en los territorios de interior. Por ello, desde la Red de Juderías de España se han diseñado unos productos turísticos que, por una parte, permiten conocer los barrios judíos de 24 ciudades, así como sus principales monumentos, su historia y su cultura. Por la otra, se pueden visitar las bodegas donde se elabora y comercializa el vino siguiendo el método Kosher. En este artículo se estudian cuáles son los factores que más inciden en la satisfacción de los turistas al hacer estas dobles visitas a partir del análisis de una serie de entrevistas personales realizadas.

The "other" cities: urban planning and architecture for tourism: the case of the Spanish Mediterranean (1945-1975)

There we analyce the first touristic nucleus arouse in the Spanish Mediterranean coast between World War II and the Petroleum Crisis (1945-75). Special attention is payed to the characteristics of these new villages: the relation of their urban frame with nature -original or artificial- and the lack of industry. We make a distintion of three types: cluster nucleus (La Manga and El Saler), tridimentional urbanism (Playa de San Juan y Urbanova) and extreme typologies (Campoamor and Benidorm). With them the cities for vacations are discovered, mainly for second home purpouse (vacation home/holiday home). The panorama after the current crisis is a lineal chain of small urban settlements on the coast. Finally, Finally, we can see how these "secondary cities" without industry and specialized in leisure, are developing to our days until become new cities of services, doubling the existing ones; now they are "the other cities".