A new marketing segmentation approach based on marginal individual utilities: applying CRM is not a chimera anymore

In the advent of Customer Relationship Management, a more accurate profile of the consumer is needed. The objective of this paper is to show the usefulness of knowing consumer’s complete utility function through his/her marginal utilities. This approach allows one to form groups of individuals with similar preferences (as traditional segmentation methods do) and to treat them individually (which represents an advance). The empirical application is carried out, on a sample of 2,127 individuals, in the context of tourism, where the customer relationship management philosophy is gaining more and more relevance.

On the existence of fractal strings whose set of dimensions of fractality is not perfect

In this paper we give an example of a nonlattice self-similar fractal string such that the set of real parts of their complex dimensions has an isolated point. This proves that, in general, the set of dimensions of fractality of a fractal string is not a perfect set.

All Is not English that Glitters: False Anglicisms in the Spanish Language of Sports

Over the past decades, many studies have dealt with Anglicisms in Spanish, not only in science and technology, but also in other areas such as business, fashion and even sports. However, in spite of the large number of works on Spanish Anglicisms in sports, these have often disregarded the distinction between Anglicisms and false Anglicisms. Given their importance as evidence of the particular relationships between languages, this article focuses on the use of false Anglicisms in the Spanish language of sports, which has not only adopted English words giving them new meanings and usage, but has also either imported items with an English appearance from other languages or created its own forms based on English patterns. Although these false Anglicisms, which have proven extremely popular in various European languages (not only Spanish), have frequently been used and disseminated, as some examples will prove, little attention has been paid to their differences with the English term or their non-English origin.