Nostalgic representation of reality in television fiction: an empirical study based on the analysis of the Spanish television series Cuéntame cómo pasó

The Spanish transition from dictatorship to democracy is often described as an example of negotiation or agreement between the elites (Sánchez Cuenca and Aguilar, 2009: 433). Journalistic and political elites, aware of their important historical role, agreed a consensus on certain issues (democracy, constitution, amnesty) or characters (King Juan Carlos I), in order to ensure the stability of the democratic process (Zugasti, 2007, 2008). Television, which articulates the discourse of the masses, has been one of the basic means used to illustrate the development. Among the highlights of recent major audiovisual content, Cuéntame cómo pasó (2001-present) -a TV-series designed to explain changes with a nostalgic tone in Spanish society since 1968 until today- stands out. By choosing a random sample of episodes for this research we propose to verify the validity of the representation of the political process which contextualizes the series. By analyzing many elements, such as the opinions of the main characters, their personal, political and geographical situations, we try to show the construction of a focal point that sanctifies the official version. We also stress the pacifying and nostalgic tone, which constructs stereotypes and taboos about the process and which characterizes this series as a symbolic culmination of the democratization undertaken by the elites.

Gender portrayals in food commercials: a content analysis of Spanish television advertisements

Content analysis of media messages from a gender perspective has a long tradition. In the particular field of advertising, most of the researches have been focused on generic samples of advertisements or on the advertising traditionally associated to a masculine or a feminine audience. However, few authors have analyzed gender contents in food advertising, in spite of the close relationship between gender structures and the social processes of food purchase and preparation. Thus, gender representations in food advertising broadcast in Spanish television are analyzed in this article. The main results obtained show clear gender differences. For example, there is a clear predominance of masculine voices over and a more balanced situation regarding protagonists. Besides, feminine protagonists are more frequently located indoors, portrayed as attractive women and connected to advertising claims related to beauty or to the healthy qualities of the product.

El drama de las fertilidades inertes

No tener hijos, si se desea tenerlos, es, sin lugar a dudas, un drama. Un drama que afecta a cada vez más personas, enfermas además de tristeza y de ansiedad, a las cuales la medicina actual ayuda con procedimientos innovadores de tratamiento de la infertilidad, entre los cuales destacan los avances conseguidos en la Comunidad Valenciana. La arquitectura destinada a albergar los lugares adonde se llevan a cabo esos tratamientos adquiere, evidentemente, un papel esencial en todo el proceso, porque no sólo ha de dar respuesta eficaz a los centros de investigación que, sin duda, en ella se desarrollan sino que, también y además, ha de proveer los espacios adonde las personas que deciden someterse a estas pruebas encuentren el respeto, la intimidad, la calma y el sosiego necesarios para afrontar las etapas de un viaje que no siempre tendrá final feliz. Dolores Alonso Vera y Javier García-Solera son los autores del Instituto Bernabeu de Alicante (1994-1996) y de la Clínica de Fertilidad de Valencia (1998-2002), dos arquitecturas de conmovedoras precisión y belleza, puestas al servicio de las personas que en ellas trabajan y, sobre todo, de las personas que a ellas acuden a tratar de resolver su problema. Esta comunicación pretende analizar ambos edificios desde el punto de vista de un entendimiento delicado y profundo de la sensibilidad de sus habitantes, permanentes o esporádicos, y desde la vocación de la arquitectura de cooperar activamente, no ya en la sanación, como lo podemos detectar en las clínicas y hospitales del XIX, sino en el acompañamiento amable, oportuno, cabal, de cuantas experiencias, capacidades, técnicas y, sobre todo, anhelos y esperanzas se dan cita en sus espacios.