The role of authenticity in tourism planning: empirical findings from southeast Spain

Tourism is the main economic activity in many towns in the province of Alicante in southeast Spain and has turned this area into a paradigmatic example of mass tourism on the Mediterranean coast. Since the 1960s, the province's coastal towns have opted for a development model centred on what is known as 'residential tourism' or 'second-home tourism', with few exceptions, such as Benidorm. We wish to put forward the argument that the main social agents in the tourism sector have not perceived the 'search for authenticity' as a factor that may attract tourists to this area. To this end, we will start by reviewing critically the theoretical discourse about the role played by authenticity in the motivation of tourists. Then we will discuss some of the results obtained from empirical, qualitative research that included 37 in-depth interviews. As a guide for our empirical research, we use a model based on the stakeholder theory. The epistemological difficulties faced by researchers do not justify certain critical arguments that try to highlight the impossibility of operationalising essential concepts and approaches such as that of authenticity. Therefore, it is necessary that empirical research continues to delve into the sociological keys that determine the 'search for authenticity' in the tourists' experience.

Urban Planning 2. Informal notes from the course’s practical content (2014-2015)

This document compiles, in an informal manner, the briefs of some of the practical exercises developed during the Urban Planning 2 course. The purpose of this compilation is to serve as reference and basis for future courses.

La participación ciudadana como instrumento para la planificación e investigación social en turismo

Este trabajo profundiza en el potencial de la participación ciudadana como herramienta para el diagnóstico y planificación turística, así como fuente de conocimiento para el científico social. Se expone la metodología y principales resultados de un proceso participativo en un municipio turístico-residencial dirigido al diseño colaborado de propuestas de actuación a escala local. Este proceso ofreció un espacio para la reflexión ciudadana sobre las implicaciones del modelo turístico-urbanístico y sus posibilidades de futuro, y proporcionó un mecanismo para el acercamiento de las necesidades y opiniones ciudadanas a los procesos de planificación y toma de decisiones municipales. Además, a partir de un análisis de contenido de los documentos elaborados por los participantes, se demuestra la utilidad de la participación ciudadana como recurso de alta riqueza informativa para la investigación social en el ámbito del turismo.

Online Media and Crisis? of Advertising Media Planning

Nowadays, online media represent a great choice for advertising. From de advertising media planning, new media give new ways to reach the consumers, but they also add more complexity. The communication capacity of online media and the greater use of that media by part of the users open up the debate about the necessity of rethinking the approach of the ‘traditional’ advertising media planning, which structure and work processes were developed when media were offline. So, this article gives a panoramic view about the influence of new media in advertising media planning. To do this, in first place, describes the current scenario, analyzing the penetration and advertising expenditure in Internet. Also, it shows the main online media according to their proximity to the offline advertising media planning conception. In second place, this article addresses the current challenges at measuring new media as a symptom of the impulse at the change of model. Finally, the article ends up showing some trends that are presented as drivers of change. However, after this analysis, comes up the point that those aspects would not change the essence of advertising media planning, so it is questionable if we can speak of a crisis or, instead, if new media are showing the necessity that media planning have to be involved with this new scenario.

Investigación acción participativa y compromiso social del arquitecto: estudio de un caso

Presentamos la Investigación Acción Participativa (IAP) que hemos llevado a cabo en un barrio de las afueras de Albacete, cuyo nombre popular, “las 500”, evidencia su condición marginal (perfil social, patologías constructivas, viviendas mínimas) de polígono de vivienda social promovido por la Obra Sindical del Hogar en los primeros 60. Ha consistido en aprovechar la oportunidad que nos brindaba la inauguración de su nueva iglesia para buscar la documentación y estudiar la arquitectura y el urbanismo del barrio, permitiendo su conocimiento y su valoración para darlo a conocer y a valorar y para irlo mejorando. La acción principal se ha concretado en una exposición itinerante que conmemora su 50 aniversario.