1 resultado para Random effect model
em Universidad de Alicante
Filtro por publicador
- Repository Napier (1)
- Academic Research Repository at Institute of Developing Economies (1)
- AMS Tesi di Dottorato - Alm@DL - Università di Bologna (4)
- AMS Tesi di Laurea - Alm@DL - Università di Bologna (1)
- ArchiMeD - Elektronische Publikationen der Universität Mainz - Alemanha (2)
- Archivo Digital para la Docencia y la Investigación - Repositorio Institucional de la Universidad del País Vasco (5)
- Aston University Research Archive (31)
- Avian Conservation and Ecology - Eletronic Cientific Hournal - Écologie et conservation des oiseaux: (1)
- Biblioteca de Teses e Dissertações da USP (2)
- Biblioteca Digital da Produção Intelectual da Universidade de São Paulo (26)
- Biblioteca Digital da Produção Intelectual da Universidade de São Paulo (BDPI/USP) (13)
- Biblioteca Digital de Teses e Dissertações Eletrônicas da UERJ (1)
- Bioline International (3)
- BORIS: Bern Open Repository and Information System - Berna - Suiça (60)
- Brock University, Canada (4)
- Bulgarian Digital Mathematics Library at IMI-BAS (5)
- CaltechTHESIS (2)
- Cambridge University Engineering Department Publications Database (17)
- CentAUR: Central Archive University of Reading - UK (38)
- Chinese Academy of Sciences Institutional Repositories Grid Portal (26)
- Cochin University of Science & Technology (CUSAT), India (3)
- Collection Of Biostatistics Research Archive (8)
- Comissão Econômica para a América Latina e o Caribe (CEPAL) (2)
- Corvinus Research Archive - The institutional repository for the Corvinus University of Budapest (3)
- CUNY Academic Works (1)
- Dalarna University College Electronic Archive (12)
- Deakin Research Online - Australia (57)
- DI-fusion - The institutional repository of Université Libre de Bruxelles (2)
- Digital Commons - Michigan Tech (1)
- Digital Commons @ DU | University of Denver Research (1)
- Digital Commons at Florida International University (3)
- DigitalCommons@The Texas Medical Center (19)
- Diposit Digital de la UB - Universidade de Barcelona (11)
- DRUM (Digital Repository at the University of Maryland) (1)
- Duke University (4)
- Illinois Digital Environment for Access to Learning and Scholarship Repository (2)
- Indian Institute of Science - Bangalore - Índia (42)
- Institutional Repository of Leibniz University Hannover (2)
- Ministerio de Cultura, Spain (2)
- National Center for Biotechnology Information - NCBI (7)
- Plymouth Marine Science Electronic Archive (PlyMSEA) (3)
- Publishing Network for Geoscientific & Environmental Data (1)
- QUB Research Portal - Research Directory and Institutional Repository for Queen's University Belfast (69)
- Queensland University of Technology - ePrints Archive (186)
- Repositório Alice (Acesso Livre à Informação Científica da Embrapa / Repository Open Access to Scientific Information from Embrapa) (1)
- Repositório digital da Fundação Getúlio Vargas - FGV (8)
- Repositório Institucional da Universidade de Aveiro - Portugal (2)
- Repositório Institucional da Universidade de Brasília (1)
- Repositório Institucional da Universidade Federal de São Paulo - UNIFESP (1)
- Repositório Institucional da Universidade Federal do Rio Grande do Norte (1)
- Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho" (125)
- RUN (Repositório da Universidade Nova de Lisboa) - FCT (Faculdade de Cienecias e Technologia), Universidade Nova de Lisboa (UNL), Portugal (2)
- School of Medicine, Washington University, United States (1)
- Universidad de Alicante (1)
- Universidad del Rosario, Colombia (11)
- Universidad Politécnica de Madrid (10)
- Universidade Complutense de Madrid (4)
- Universidade de Lisboa - Repositório Aberto (1)
- Universidade Federal do Pará (3)
- Universidade Federal do Rio Grande do Norte (UFRN) (4)
- Universidade Técnica de Lisboa (1)
- Universitat de Girona, Spain (2)
- Université de Lausanne, Switzerland (6)
- Université de Montréal (2)
- Université de Montréal, Canada (13)
- Université Laval Mémoires et thèses électroniques (1)
- University of Connecticut - USA (1)
- University of Michigan (4)
- University of Queensland eSpace - Australia (17)
- University of Washington (1)
Resumo:
In a context of intense competition, cooperative advertising between firms is critical. Accordingly, the objective of this article is to analyze the potential differentiated effect of advertising on two basic consumption patterns: individual products (i.e. hotel, restaurant) vs. bundle (i.e. hotel + restaurant). This research adds to the extant literature in that, for the first time, this potential differentiated effect is examined through a hierarchical modelling framework that reflects the way people make their decisions: first, they decide whether to visit or not a region; second, whether to purchase an advertised product in that region; and third, whether to buy products together or separately at the region. The empirical analysis, applied to a sample of 11,288 individuals, shows that the influence of advertising is positive for the decisions to visit and to purchase; however, when it comes to the joint or separate consumption, advertising has a differentiated effect: its impact is much greater on the joint alternative (“hotel + restaurant”) than the separate options (“hotel” and “restaurant”). Also, the variable distance moderates the advertising effect.