Campañas de sensibilización para la conciliación de la vida laboral y familiar: una propuesta de investigación para la igualdad de género

From a gender perspective, protection and advertising political actions about work-family should promote sharing responsibilities between sexes. Next to political action and specific measures, the project of equal opportunities needs a long-term strategy based on the education on equality. This article proposes the methodologic exposition of a study based on these premises. It facilitates and explains the protocol used for the analysis of the audio-visual advertising campaigns on conciliation emitted by the Woman’s Institute. The evaluation of the actions is focused on the effectiveness from the point of view of mass media. It provides some data that illustrates the proposed study. Finally, it considers the difficulties of the available sources of information.

Associative Behaviours and Political Participation of EU migrants

Civic culture is structured on a network of interpersonal associations with different degrees of formalization. According to theories on civic and political action, certain agents, such as associations, play a key role in setting targets, socializing or coordinating sociopolitical actions, among other functions. Associations strengthen the political and civic system of societies. Likewise, they are a vehicle for individuals’ integration, which is particularly important in the case of immigrants. For these, associations are both a vehicle for integration and an instrument for political participation. This article explores the use and purpose of associations according to immigrants from Romania, Poland, the United Kingdom and Germany living in Spain.