Spanish Architecture 1992-2008

Architecture in Spain 1992-2008. This Conference (in image format) performs a synthetic tour of the architectural production in Spain during the period that opens with the events of 1992 (Olympics Games and World Expo in Seville) and closed in 2008 (exhibition of MoMA, Global Crisis and Universal Expo of Zaragoza). On the one hand shows the world and Spanish socio-economic context and is a selection of different architectures, grouped into six streams.

Fashion opinion leadership, innovativeness and attitude toward advertising among Portuguese consumers

In the context of the fashion market, this study aims to analyze opinion leadership and, specifically, to verify the correlation that may exist between opinion leadership, fashion innovativeness and attitude towards fashion advertising. It is also intended to identify two different consumer groups: opinion leaders and fashion followers based on “opinion leadership” construct. Data collection was done through a self-administered questionnaire with a convenience sample of 203 graduate and postgraduate students of two universities of Porto, the second major city of Portugal. Results show a positive correlation between fashion innovativeness, fashion opinion leadership, and attitude towards fashion advertising. It was possible to identify two groups of consumers: fashion influencers, who exhibit a moderate sense of innovativeness and a positive attitude towards fashion advertising; and fashion followers who don’t consider themselves neither innovators nor opinion leaders, but have a moderate positive attitude towards fashion advertising.