The relevance of harmonising the technical level of social housing with the urban level of the neighbourhood through the example of the 500 dwellings in Albacete

The Architecture and Household Trade Union built nearly 2,000 subsidized dwellings in Albacete from 1941 to 1971. It was the responsible entity from the end of the Civil War until the beginning of Democracy of the social policy programs in Spain. Later on, and together with the National Housing Institute, were responsible for the construction activity. Its limited budget, scarcity of technical and human resources and an urgent need for new housing developments, constituted the basis for producing a vast housing market of low construction qualities. However, thanks to the true architectonic expertise of some of the professionals, some of the developments were designed with a clear urban strategy and in direct relation with the city, which characterizes them to be studied and conserved. This is the case for the selected development for the analysis, the urban complex of the 500 dwellings in Albacete, the Hermanos Falcó Neighborhood. Designed and built between 1963, Alfonso Crespo and Adolfo Gil architects, and 1977 second reformed project by the architect Fernando Rodríguez. It is characterized by its layout on the territory, its controlled relation with the city and its different types of open blocks. Above all, its spatial and human scale strengths, directly related to the European post-war proposals, have to be emphasized; although its technical deficiencies affect the interior quality of the houses. This paper examines its virtues and failures and proposes, using current tools, its renovation. This proposal main aims are to extend its lifetime and develop the particular and urban sustainability levels.

Marketing de información en empresas de franquicia

Se realiza un análisis descriptivo de las técnicas de marketing utilizadas por las empresas de franquicia españolas y las extranjeras operativas en España. El objetivo es describir y analizar los recursos de comunicación utilizados por este tipo de empresas para proveer de información a sus tres principales públicos objetivos: las unidades operativas con que cuenta la cadena (franquiciados), los inversores dispuestos a abrir nuevas unidades (posibles franquiciados) y los clientes finales de la empresa. Se analiza la pertinencia de tales recursos desde la propia perspectiva de los empresarios franquiciadores. Los resultados apuntan a un alto uso de los medios disponibles, y en las conclusiones se plantea su interrelación desde la nueva teoría estratégica de comunicación.