La comunicación de la innovación de las agencias de medios. Big data en las webs propias

Las agencias de medios constituyen uno de los sectores publicitarios en el que la aplicación de big data proporciona soluciones innovadoras que debieran ser comunicadas a través, entre otros canales, de sus webs corporativas. Con el propósito de facilitar tal comunicación, las webs deben estar preparadas para ser consultadas por varios dispositivos. Así, este estudio pretende averiguar su uso para comunicar innovaciones relacionadas con big data, cuidando el responsive design, de las 20 primeras agencias de medios españolas, y reflexiona sobre las debilidades, amenazas, fortalezas y oportunidades de tal innovación.

Comparative analysis of constructive solutions for thermal insulation by using computer applications in building rehabilitation in Mediterranean climate. The Spanish case

The new Spanish legislation in Energy Saving, similar to European regulation, provides new technical requirements to adequate technical solutions used in integral rehabilitation of existing buildings. The aim of this paper is to present, analyze and discuss the main thermal insulation constructive solutions best suited to a Mediterranean climate, and conclude on their suitability under the legislation in Energy Saving. The proposed methodology is based on the most usual constructive solutions in integral rehabilitation of buildings by analyzing their outstanding design features, by studying its construction details and then by applying the software provided by the Spanish legislation of energy efficiency in buildings. The results of the study evaluate and classify several solutions for façade rehabilitation according to energy efficiency criteria and their suitability for this type of weather, verifying the necessity of using software applications in energy saving for the proper design of constructive solutions in building rehabilitation.