Quality of pharmaceutical advertising and gender bias in medical journals (1998-2008): a review of the scientific literature

Objective: To review the scientific literature on pharmaceutical advertising aimed at health professionals in order to determine whether gender bias has decreased and the quality of information in pharmaceutical advertising has improved over time. Methods: We performed a content analysis of original articles dealing with medical drug promotion (1998-2008), according to quality criteria such as (a) the number, validity and accessibility of bibliographic references provided in pharmaceutical advertising and (b) the extent to which gender representations were consistent with the prevalence of the diseases. Databases: PUBMED, Medline, Scopus, Sociological Abstract, Eric and LILACS. Results: We reviewed 31 articles that analyzed advertising in medical journals from 1975-2005 and were published between 1998 and 2008. We found that the number of references used to support pharmaceutical advertising claims increased from 1975 but that 50% of these references were not valid. There was a tendency to depict men in paid productive roles, while women appeared inside the home or in non-occupational social contexts. Advertisements for psychotropic and cardiovascular drugs overrepresented women and men respectively. Conclusions: The use of bibliographic references increased between 1998 and 2008. However, representation of traditional male-female roles was similar in 1975 and 2005. Pharmaceutical advertisements may contribute to reinforcing the perception that certain diseases are associated with the most frequently portrayed sex.

Les débats parlementaires autour du suffrage universel dans la construction de la représentation politique en Espagne et en Argentine: vers une analyse comparée (1860-1870)

This article aims to undertake a preliminary comparative review of the concepts of political representation developed by the Spanish and Argentinean liberalism during the construction of the parliamentary and constitutional regimes in the nineteenth century. The idea of the representative government, as a regulatory mechanism of political participation, is considered in terms of an analysis of the right to vote, of the processes to develop citizenship, and of political modernization. Legislation on the right to vote, born as the political right par excellence during the nineteenth century, gives an excellent guide to these political processes of major scope and depth that characterize the contemporary world. The comparison between the Spanish and Argentinean cases shows that exchanges, transfers of legislative models and cultural movements took place in the birth of the concept of political representation in both countries. This enables us to identify the differences of in each case.