Esquema de anotación para categorización de citas en bibliografía científica

El análisis de citas bibliográficas que usa variaciones de métodos de conteo provoca deformaciones en la evaluación del impacto. Para enriquecer el cálculo de los factores de impacto se necesita entender el tipo de influencia de los aportes de un investigador sobre el autor que los menciona. Para ello, se requiere realizar análisis de contenido del contexto de las citas que permita obtener su función, polaridad e influencia. El presente artículo trata sobre la definición de un esquema de anotación tendiente a la creación de un corpus de acceso público que sea la base de trabajo colaborativo en este campo, con miras al desarrollo de sistemas que permitan llevar adelante tareas de análisis de contenido con el objetivo planteado.

Gender portrayals in food commercials: a content analysis of Spanish television advertisements

Content analysis of media messages from a gender perspective has a long tradition. In the particular field of advertising, most of the researches have been focused on generic samples of advertisements or on the advertising traditionally associated to a masculine or a feminine audience. However, few authors have analyzed gender contents in food advertising, in spite of the close relationship between gender structures and the social processes of food purchase and preparation. Thus, gender representations in food advertising broadcast in Spanish television are analyzed in this article. The main results obtained show clear gender differences. For example, there is a clear predominance of masculine voices over and a more balanced situation regarding protagonists. Besides, feminine protagonists are more frequently located indoors, portrayed as attractive women and connected to advertising claims related to beauty or to the healthy qualities of the product.