Price promotions effects of virtue and vice products

Purpose: This paper aims to propose models that capture the own effect of price promotions of virtue and vice products on sales and cross effects within the subcategory, between subcategories and between periods. The hypotheses assume that, due to reverse consumption self-control, the demand for vice products is more price-sensitive than demand for virtue products, but the demand for vice products is less price-sensitive between periods than demand for virtue products; furthermore, due to the degree of impulse-buying and to licensing, the demand sensitivity of the products of a subcategory and of those of other subcategories varies according to the type of promoted product (vice or virtue). Design/methodology/approach: The methodology is based on different econometrical models that estimate the total net effect of price promotions of virtue and vice products on sales. Findings: The results show a greater own effect for price promotions of vice products than for virtue products. However, the complementary sales effect between subcategories for virtue products facilitates greater expansion of the subcategory in virtue products than in vice products. Originality/value: Although price promotions of virtue products (light) and vice products (regular) have proliferated in recent years, researchers have only estimated their own sales effect. Alternatively, the paper contributes by considering own and cross effects.

Characterization of polylactic acid films for food packaging as affected by dielectric barrier discharge atmospheric plasma

Dielectric barrier discharge (DBD) air plasma is a novel technique for in-package decontamination of food, but it has not been yet applied to the packaging material. Characterization of commercial polylactic acid (PLA) films was done after in-package DBD plasma treatment at different voltages and treatment times to evaluate its suitability as food packaging material. DBD plasma increased the roughness of PLA film mainly at the site in contact with high voltage electrode at both the voltage levels of 70 and 80 kV. DBD plasma treatments did not induce any change in the glass transition temperature, but significant increase in the initial degradation temperature and maximum degradation temperature was observed. DBD plasma treatment did not adversely affect the oxygen and water vapor permeability of PLA. A very limited overall migration was observed in different food simulants and was much below the regulatory limits. Industrial relevance: In-package DBD plasma is a novel and innovative approach for the decontamination of foods with potential industrial application. This paper assesses the suitability of PLA as food packaging material for cold plasma treatment. It characterizes the effect of DBD plasma on the packaging material when used for in-package decontamination of food. The work described in this research offers a promising alternative to classical methods used in fruit and vegetable industries where in-package DBD plasma can serve as an effective decontamination process and avoids any post-process recontamination or hazards from the package itself.

Hábitos alimenticios en alumnos y trabajadores de la Universidad Miguel Hernández

Objetivo: Describir los hábitos alimenticios de una comunidad universitaria. Material y métodos: Se llevó a cabo un estudio descriptivo transversal. El instrumento utilizado fue un cuestionario de frecuencias de consumo, administrado por entrevista personal a una muestra accidental de 147 personas. Constaba de cuatro secciones: 1) número de comidas y lugar donde se realizan, 2) patrones de consumo de los distintos grupos de alimentos, 3) modos de preparación de los alimentos, 4) datos de identificación y demográficos. Resultados: En comparación con el patrón de Vivanco y Palacios, nuestra muestra se caracteriza por: alto consumo de carnes (4 veces/semana), disminución del consumo de huevos (2v/sem.), incremento del consumo de hidratos de carbono complejos (5v/sem.), consumo ligeramente inferior de frutas (5v/sem.), ingesta insuficiente de verduras (4v/sem), legumbres (2v/sem) y pescados (2,5v/sem). Conclusiones y Recomendaciones: Atendiendo a los estudios referenciados, es conveniente disminuir el consumo de carnes, aumentando los aportes de pescados, verduras, hortalizas y legumbres, alimentos que, habiendo sido habituales en nuestra dieta mediterránea, parecen haber sido abandonados en beneficio de la conformación de una dieta que tiende a la homogeneización cultural.