Astronauts as Audiences: Characteristics of the First Space Communities

The United States National Aeronautics and Space Administration (NASA) publishes data (2003) which includes the name, gender, town of birth, education and some interests of almost every astronaut who has been launched into space by the dominant space explorer, the United States. This list identifies astronauts form the United States, the former USSR and its subsequently independent states, Europe, Australia and Asian participants. Our analysis of this data, we suggest, revealed the most likely characteristics of the members of the first communities in space. This led us to think about these communities as "audiences," just as earthbound communities have been grouped into audience, or "market," segments by media companies.

Two Australian islander communitities as audiences, and their news needs

Many of the 8000 mapped islands within the Australian Exclusive Economic zone are home to full-time but small communities, and many in the far north are home to relatively large Indigenous communities. But small remote communities such as on these islands, and individuals within those communities, become isolated because conventional news media providers regard them as unviable markets. Community development is at risk in such apparently unviable news media markets because individuals an lose touch with each other, others in the community and those in the "outside world".