Exploring Visitors' Perceptions of Art Gallery Festivals

The contemporary directions of art galleries worldwide are changing as social patterns and demands, and visitor expectations of their experiences at art galleries change. New programs and strategies are being developed in galleries to make these institutions more appealing to people who would not normally visit them. One such strategy is the staging of special events, which in galleries take a variety of forms. As special events are increasingly being employed by galleries to inspire new audiences, it is important that these institutions develop an awareness of how their visitors understand and respond to such events. Festivals are one type of special event that visitors identify as having a distinct role and nature. This paper explores visitors’ perceptions of festivals in art galleries and identifies several characteristics that distinguish festivals from other special events. These characteristics include the focus of the event, the audience attending, the degree of interactivity offered, the timing, and the place at which the event is staged. Understanding visitors’ perceptions and expectations of festivals will enable galleries to develop and further enhance their programs and special events to meet visitors’ needs.

Cavalry uniforms on the Parthenon frieze?

In examining the horsemen on the Parthenon frieze, particularly those on the south side, several commentators have flirted more or less openly with the concept of a cavalry 'uniform', either for different tribes or for different festivals. Through an examination of relevant literature, small-scale art, and the Parthenon frieze itself, I argue that the idea is without strong foundation. literature, vases, and small-scale reliefs indicate that cavalry dress was not prescribed at either state or tribal level but was the responsibility of each cavalryman. Variety rather than uniformity was the natural result. Even when we sense that artists are depicting cavalrymen as types, there is considerable variation in the detail of their dress, and there are significant differences between the small-scale depictions and the Parthenon frieze. The south frieze of the Parthenon does indeed distinguish ranks or riders by employing distinctive dress, but the north frieze employs a different method, concentrating upon foregrounding and pose. One cannot theorize from the south frieze alone. The degree to which the frieze may be used a a documentary source is called into question.