Exploring the usefulness of a consumer activity index in the sponsorship-linked marketing context

Despite the now well developed use of sponsorship-linked marketing, there have been few methodological advances in the measurement of sponsorship constructs and outcomes. This paper offers a preliminary development of an activity index for use in the sponsorship marketing context. The activity index seeks to capture the consumer's extended experience with sport (rugby) and considers the relationship of this overall experience to sponsorship-related outcomes of interest. Initial development of the index, based on a convenience sample of 108 people visiting a sports centre, shows promise.

Environmentalism versus constitutionalism: A contest without winners

This essay is about two threats to society. One is to the environment that, if unattended, will endanger our way of life. The other is to constitutional government and to the economy that arises from ill-advised responses to the challenges of environmental protection. The latter threat, if unaddressed, will not only endanger our way of life by diminishing freedom and prosperity but, in the end, will also defeat our good intentions about the environment. [Executive summary extract]