Man and boy with Queensland Peace Committee banner during Aldermaston Peace march in 1964

Man and boy with Queensland Peace Committee banner during Aldermaston Peace march, Sunday, April 5th 1964. The Aldermaston march covered the distance between Ipswich and Brisbane, Australia, walked in relays covering approximately two miles each. Most relay sections were sponsored by one or more individual organisations.

Women with banner Ban the Bomb during Peace march on Sunday April 5th 1964, Brisbane.

Women with banner Ban the Bomb during Peace march, Sunday April 5th Brisbane, Australia, 1964.

Women from the Union of Australian Women with banner during Aldermaston Peace march in 1964

Women from the Union of Australian Women with banner during Aldermaston Peace march, Sunday, April 5th 1964. The Aldermaston march covered the distance between Ipswich and Brisbane, Australia, walked in relays covering approximately two miles each. Most relay sections were sponsored by one or more individual organisations. The Union of Australian Women is a national organisation that was formed in 1950. Its aim is to work for the status and wellbeing of women across the world. It has been involved in a wide variety of campaigns that concern women. The Union of Australian Women networks with other women's community and union groups on such issues.

Queensland Trades and Labor Council float with banner during Labour Day march Brisbane 1965

Queensland Trades and Labor Council float with banner during the Labor Day procession, May 1965, Brisbane Australia.

Cyber-rigging click-through rates: Exploring the ethical dimensions

Click-through rate is considered a very important metric and a key performance indicator of the success of online advertising and is the most frequently used measure to gauge the effectiveness of banner advertising. Marketers also use click-through rates in arriving at performance measurement activities such as the calculation of 'customer life time value' and 'customer acquisition cost'. Click-through is the second most frequently used banner ad pricing method after cost per thousand impressions. Online advertising is facing a new form of challenge – the artificial inflation of click-through rates. We call this practice 'cyber-rigging'. The objective of this paper is to explore the ethical dimensions of cyber-rigging through application of ethical principles and theories.

Folk singers during Labour Day march Brisbane 1965

Folk singers during the Labor Day procession, in Brisbane, Australia, May 1965. One person holds a banner relating to the S.S. Binburra