Pathways: A Conversation with Karl Mistry '04

Karl Mistry’s responsibilities include oversight of all Toll Brothers communities throughout Houston, Texas, and he is actively involved in the acquisition and approval process for new residential development. Mistry joined Toll Brothers in 2004 as an Assistant Project Manager, and most recently was promoted to Division President in 2012. He has served as a Board Member of the Greater Houston Builders Association since 2013.

Branding Hotels

[Excerpt] The hotel business has become a business of brands. Price Waterhouse Coopers estimates that there are over 300 hotel brands today with no one brand dominating the market. Every major brand management issue (brand extensions, global brand expansion, re-branding, un-branding, co-branding, brand portfolio development, brand acquisitions, new brand development, etc.) is being explored. An understanding of the competitive context and intra-and inter-brand dynamics will help owners, operators, asset managers, suppliers and litigators, as well as new entrants into the business make better and more informed brand management decisions.