3 resultados para Tourism image gaps
em SAPIENTIA - Universidade do Algarve - Portugal
Resumo:
Dissertação de Mestrado, Economia do Turismo e da Economia Regional, Faculdade de Economia, Universidade do Algarve, 2016
Resumo:
The latest economic downturn raises new predicaments for DMO’s and stakeholders to meet their target’s needs, but it also takes to the forefront of the tourism industry the importance to assess how the tourism experiences impact on the tourists’ perceived destination image, to prevent money being loss in the wrong promotion strategies. This paper purpose is twofold: A) to review the destination image and tourism experiences constructs; B) to develop a theoretical model between the experiences and the destination image.
Resumo:
To succeed nowadays, tourism destinations must differentiate and create a competitive positioning, and this can only be done by addressing and adapting to the needs of their visitors. A value-attainment construct based on tourism experiences is proposed for the product development and promotion strategy of the destination Algarve.