3 resultados para Brand Relationship Quality

em SAPIENTIA - Universidade do Algarve - Portugal


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Dissertação de Mestrado, Marketing, Faculdade de Economia, Universidade do Algarve, 2016

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The selectivity of four hook sizes (STELL brand(1), Quality 2335, numbers 12, 9, 6 and 4) used in a semi-pelagic longline fishery was studied in the Azores. Two species were caught in sufficient numbers for modelling of selectivity: the black spot sea bream (Pagellus bogaraveo) and the bluemouth rockfish (Helicolenus dactylopterus dactylopterus). A maximum likelihood method was used to fit a versatile model which can be used to describe a wide range of selectivity curves; from bell-shaped to asymptotic. Significant differences in size selectivity between hooks were found for both species. In the case of Pagellus bogaraveo, the smallest hook (number 12) had the lowest catch rates and all hooks were characterised by logistic-type selectivity curves, with sizes at 50% selectivity of: 27.9, 30.4, and 32.8 cm for hooks numbers 12, 9 and 6, respectively. The number 9 hook was the most efficient for Helicolenus d. dactylopterus, with selectivity curves varying from strongly skewed to the right for the number 12 hook to logistic-type for the numbers 6 and 4 hooks. Sizes at 50% selectivity for this species were 16.8, 18.7, 20.7, and 22.0 cm. respectively. (C) 1999 Elsevier Science B.V. All rights reserved.

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The assessment of water quality has changed markedly worldwide over the last years, especially in Europe due to the implementation of the Water Framework Directive. Fish was considered a key-element in this context and several fish-based multi-metric indices have been proposed. In this study, we propose a multi-metric index, the Estuarine Fish Assessment Index (EFAI), developed for Portuguese estuaries, designed for the overall assessment of transitional waters, which could also be applied at the water body level within an estuary. The EFAI integrates seven metrics: species richness, percentage of marine migrants, number of species and abundance of estuarine resident species, number of species and abundance of piscivorous species, status of diadromous species, status of introduced species and status of disturbance sensitive species. Fish sampling surveys were conducted in 2006, 2009 and 2010, using beam trawl, in 13 estuarine systems along the Portuguese coast. Most of the metrics presented a high variability among the transitional systems surveyed. According to the EFAI values, Portuguese estuaries presented a "Good" water quality status (except the Douro in a particular year). The assessments in different years were generally concordant, with a few exceptions. The relationship between the EFAI and the Anthropogenic Pressure Index (API) was not significant, but a negative and significant correlation was registered between the EFAI and the expert judgement pressure index, at both estuary and water body level. The ordination analysis performed to evaluate similarities among North-East Atlantic Geographical Intercalibration Group (NEAGIG) fish-based indices put in evidence four main groups: the French index, since it is substantially different from all the other indices (uses only four metrics based on densities); indices from Ireland, United Kingdom and Spain (Asturias and Cantabria); the Dutch and German indices; and the indices of Belgium. Portugal and Spain (Basque country). The need for detailed studies, including comparative approaches, on several aspects of these assessment tools, especially in what regards their response to anthropogenic pressures was stressed. (C) 2011 Elsevier Ltd. All rights reserved.