Creating value, not wasting resources: sustainable innovation strategies

It is well-accepted in academic and public debate that society has overused natural resources. Business managers in consequence face a normative framework where products need to become more ‘sustainable’. The paper characterises the mechanisms and logic that make ‘[environmentally] sustainable innovation strategies’. Those mechanisms highlight multiple value creation and sustaining value beyond the original new product lifecycle. They yield as much utility as possible from the embedded natural resources. And they avoid creating waste. ‘Multiple value creation’ asks managers to revaluate the attrite product or to make customers change their use patterns. The paper then demonstrates how to extend the ‘old’ logic of innovation with a phase of revaluation: a phase promoting further use of the product and/or material. Our concept is empirically illustrated by two industry case examples. Namely, the copier industry and the emerging automotive lithium-ion batteries industry. We provide a patent analysis in order to demonstrate the assessment of extended life cycles, for the case of ‘recovery of raw materials from disposed products’.

What is narrative research? Starting out

Narrative research has become a very popular field in contemporary social sciences. It promises new fields of inquiry, creative solutions to persistent problems, a way to establish links with other disciplines such as cultural and literary studies, enhanced possibilities of applying research to policy and practice, and a fresh take on the politics of social research (see for instance Andrews et al., 2013 [ 2008]; Andrews et al., 2004 [2000]; Andrews, Squire and Tamboukou,, 2004; Elliott, 2005; Emerson and Frosh, 2004; Freeman, 2009a; Herman, 2009; Hyvarinen et al., 2010; Lieblich et al., 2004; Patterson, 2002; Riessman, 2008; Trahar, 2009; Wells, 2011). This book aims to introduce you, step by step and with contemporary examples, to narrative research in the social sciences. It will give you an overview of a range of narrative methods, and it will situate narrative research in relation to other social science methods. It will show you what narrative research offers, as well as its difficulties. It will do this by drawing on work from a variety of disciplines, in theoretical and applied fields, across diverse topics, from health and the internet, to politics and sexualities, and in a number of different national contexts.