1 resultado para Marketing turístico
em Research Open Access Repository of the University of East London.
Filtro por publicador
- Aberystwyth University Repository - Reino Unido (2)
- Acceda, el repositorio institucional de la Universidad de Las Palmas de Gran Canaria. España (2)
- Andina Digital - Repositorio UASB-Digital - Universidade Andina Simón Bolívar (13)
- Aquatic Commons (57)
- Archive of European Integration (8)
- Archivo Digital para la Docencia y la Investigación - Repositorio Institucional de la Universidad del País Vasco (90)
- B-Digital - Universidade Fernando Pessoa - Portugal (4)
- Biblioteca Digital da Câmara dos Deputados (1)
- Biblioteca Digital de la Universidad Católica Argentina (1)
- Biblioteca Digital de Teses e Dissertações Eletrônicas da UERJ (3)
- Bibloteca do Senado Federal do Brasil (1)
- Brock University, Canada (6)
- Cámara de Comercio de Bogotá, Colombia (13)
- Cambridge University Engineering Department Publications Database (5)
- CentAUR: Central Archive University of Reading - UK (73)
- CiencIPCA - Instituto Politécnico do Cávado e do Ave, Portugal (1)
- Cochin University of Science & Technology (CUSAT), India (20)
- Cornell: DigitalCommons@ILR (1)
- Dalarna University College Electronic Archive (2)
- Digital Archives@Colby (1)
- Doria (National Library of Finland DSpace Services) - National Library of Finland, Finland (4)
- eResearch Archive - Queensland Department of Agriculture; Fisheries and Forestry (3)
- FAUBA DIGITAL: Repositorio institucional científico y académico de la Facultad de Agronomia de la Universidad de Buenos Aires (7)
- Greenwich Academic Literature Archive - UK (4)
- Helda - Digital Repository of University of Helsinki (16)
- Indian Institute of Science - Bangalore - Índia (3)
- Infoteca EMBRAPA (1)
- Instituto Politécnico de Bragança (1)
- Instituto Politécnico de Leiria (9)
- Instituto Politécnico do Porto, Portugal (22)
- Ministerio de Cultura, Spain (41)
- Portal de Revistas Científicas Complutenses - Espanha (1)
- QSpace: Queen's University - Canada (1)
- QUB Research Portal - Research Directory and Institutional Repository for Queen's University Belfast (38)
- Queensland University of Technology - ePrints Archive (160)
- RCAAP - Repositório Científico de Acesso Aberto de Portugal (3)
- ReCiL - Repositório Científico Lusófona - Grupo Lusófona, Portugal (16)
- Repositório Científico da Universidade de Évora - Portugal (2)
- Repositório Científico do Instituto Politécnico de Lisboa - Portugal (9)
- Repositório Científico do Instituto Politécnico de Santarém - Portugal (4)
- Repositorio de la Universidad de Cuenca (1)
- Repositório digital da Fundação Getúlio Vargas - FGV (4)
- Repositório Digital da UNIVERSIDADE DA MADEIRA - Portugal (2)
- Repositório Institucional da Universidade de Aveiro - Portugal (3)
- Repositório Institucional da Universidade Federal do Rio Grande do Norte (2)
- Repositorio Institucional de la Universidad de El Salvador (2)
- Repositorio Institucional de la Universidad de La Laguna (2)
- Repositorio Institucional de la Universidad de Málaga (1)
- Repositorio Institucional de la Universidad Pública de Navarra - Espanha (5)
- Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho" (1)
- Research Open Access Repository of the University of East London. (1)
- RUN (Repositório da Universidade Nova de Lisboa) - FCT (Faculdade de Cienecias e Technologia), Universidade Nova de Lisboa (UNL), Portugal (40)
- SAPIENTIA - Universidade do Algarve - Portugal (25)
- Universidad Autónoma de Nuevo León, Mexico (3)
- Universidad de Alicante (10)
- Universidad del Rosario, Colombia (68)
- Universidad Politécnica Salesiana Ecuador (2)
- Universidade de Lisboa - Repositório Aberto (2)
- Universidade dos Açores - Portugal (3)
- Universidade Federal do Rio Grande do Norte (UFRN) (7)
- Universidade Metodista de São Paulo (1)
- Universitat de Girona, Spain (4)
- Universitätsbibliothek Kassel, Universität Kassel, Germany (2)
- Université de Lausanne, Switzerland (1)
- Université de Montréal, Canada (6)
- University of Southampton, United Kingdom (5)
- WestminsterResearch - UK (8)
- Worcester Research and Publications - Worcester Research and Publications - UK (1)
Resumo:
Drawing from the extant literature, this paper explores the prevalent consumer opportunism in the insurance transactions, its links to consumers’ perception, and the relevance of marketing strategies in curbing the menace. It shows that insurance opportunism could be perpetrated by any party in the insurance transaction system and at any stage of the process involved. Among factors identified as prompting this conundrum are economic motive, resentment towards the insurance companies, laxity in the application processing/asymmetric information, and insiders’ collaborations. Nonetheless, the paper suggests that strong commitment of insurance marketers to creating and delivering value to the customers more robustly through a proactive and all-embracing implementation of marketing strategies vis-àvis relationship marketing could significantly enhance consumers’ positive perception of insurance business and consequently result in a healthier insurance industry.