1 resultado para Insurance market
em Research Open Access Repository of the University of East London.
Filtro por publicador
- ABACUS. Repositorio de Producción Científica - Universidad Europea (1)
- Aberystwyth University Repository - Reino Unido (4)
- Academic Research Repository at Institute of Developing Economies (1)
- AMS Tesi di Dottorato - Alm@DL - Università di Bologna (4)
- Aquatic Commons (45)
- Archive of European Integration (2)
- Archivo Digital para la Docencia y la Investigación - Repositorio Institucional de la Universidad del País Vasco (27)
- Aston University Research Archive (1)
- Biblioteca Digital de la Universidad Católica Argentina (3)
- Biblioteca Digital de Teses e Dissertações Eletrônicas da UERJ (5)
- BORIS: Bern Open Repository and Information System - Berna - Suiça (1)
- Boston College Law School, Boston College (BC), United States (1)
- Boston University Digital Common (3)
- Brock University, Canada (20)
- CaltechTHESIS (1)
- Cambridge University Engineering Department Publications Database (34)
- CentAUR: Central Archive University of Reading - UK (1)
- Center for Jewish History Digital Collections (2)
- Chinese Academy of Sciences Institutional Repositories Grid Portal (3)
- Cochin University of Science & Technology (CUSAT), India (15)
- Comissão Econômica para a América Latina e o Caribe (CEPAL) (5)
- CORA - Cork Open Research Archive - University College Cork - Ireland (5)
- Cornell: DigitalCommons@ILR (7)
- Corvinus Research Archive - The institutional repository for the Corvinus University of Budapest (2)
- Deakin Research Online - Australia (11)
- DI-fusion - The institutional repository of Université Libre de Bruxelles (8)
- Digital Peer Publishing (1)
- DigitalCommons@The Texas Medical Center (1)
- Doria (National Library of Finland DSpace Services) - National Library of Finland, Finland (6)
- DRUM (Digital Repository at the University of Maryland) (2)
- Duke University (8)
- eResearch Archive - Queensland Department of Agriculture; Fisheries and Forestry (16)
- Greenwich Academic Literature Archive - UK (1)
- Helda - Digital Repository of University of Helsinki (44)
- Indian Institute of Science - Bangalore - Índia (6)
- Instituto Politécnico do Porto, Portugal (27)
- Massachusetts Institute of Technology (3)
- Ministerio de Cultura, Spain (1)
- Plymouth Marine Science Electronic Archive (PlyMSEA) (4)
- Portal de Revistas Científicas Complutenses - Espanha (1)
- QUB Research Portal - Research Directory and Institutional Repository for Queen's University Belfast (152)
- Queensland University of Technology - ePrints Archive (285)
- RDBU - Repositório Digital da Biblioteca da Unisinos (1)
- Repositório Científico da Universidade de Évora - Portugal (1)
- Repositório Científico do Instituto Politécnico de Lisboa - Portugal (3)
- Repositório digital da Fundação Getúlio Vargas - FGV (9)
- Repositorio Institucional de la Universidad Pública de Navarra - Espanha (2)
- Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho" (1)
- Research Open Access Repository of the University of East London. (1)
- RUN (Repositório da Universidade Nova de Lisboa) - FCT (Faculdade de Cienecias e Technologia), Universidade Nova de Lisboa (UNL), Portugal (69)
- SAPIENTIA - Universidade do Algarve - Portugal (1)
- Universidad del Rosario, Colombia (16)
- Universidade Metodista de São Paulo (1)
- Universitat de Girona, Spain (2)
- Universitätsbibliothek Kassel, Universität Kassel, Germany (12)
- Université de Lausanne, Switzerland (3)
- Université de Montréal, Canada (40)
- University of Connecticut - USA (2)
- University of Michigan (13)
- University of Queensland eSpace - Australia (1)
- University of Southampton, United Kingdom (21)
- University of Washington (1)
- WestminsterResearch - UK (15)
Resumo:
Drawing from the extant literature, this paper explores the prevalent consumer opportunism in the insurance transactions, its links to consumers’ perception, and the relevance of marketing strategies in curbing the menace. It shows that insurance opportunism could be perpetrated by any party in the insurance transaction system and at any stage of the process involved. Among factors identified as prompting this conundrum are economic motive, resentment towards the insurance companies, laxity in the application processing/asymmetric information, and insiders’ collaborations. Nonetheless, the paper suggests that strong commitment of insurance marketers to creating and delivering value to the customers more robustly through a proactive and all-embracing implementation of marketing strategies vis-àvis relationship marketing could significantly enhance consumers’ positive perception of insurance business and consequently result in a healthier insurance industry.