From Customer-Oriented Strategy to Organizational Financial Performance: The Role of Human Resource Management and Customer-Linking Capability

Drawing on the organizational capabilities literature, the authors developed and tested a model of how supportive human resource management (HRM) improved firms’ financial performance perceived by marketing managers through fostering the implementation of a customer-oriented strategy. Customer-linking capability, which is the capability in managing close customer relationships, indicated the implementation of the customer-oriented strategy. Data collected from two emerging economies – China and Hungary –established that supportive HRM partially mediated the relationship between customer-oriented strategy and customer-linking capability. Customer-linking capability further explained how supportive HRM contributed to perceived financial performance. This study explicates the implication of customer-oriented strategy for HRM and reveals the
importance of HRM in strategy implementation. It also sheds some light on the ‘black box’ between HRM and performance. While making important contributions to the field of strategy, HRM and marketing, this study also offers useful practical implications.

A Real-Time Synthesis Oriented Tanpura Model

Physics-based synthesis of tanpura drones requires accurate simulation of stiff, lossy string vibrations while incorporating sustained contact with the bridge and a cotton thread. Several challenges arise from this when seeking efficient and stable algorithms for real-time sound synthesis. The approach proposed here to address these combines modal expansion of the string dynamics with strategic simplifications regarding the string-bridge and string-thread contact, resulting in an efficient and provably stable time-stepping scheme with exact modal parameters. Attention is given also to the physical characterisation of the system, including string damping behaviour, body radiation characteristics, and determination of appropriate contact parameters. Simulation results are presented exemplifying the key features of the model.