1 resultado para pharmaceutical samples
em QSpace: Queen's University - Canada
Filtro por publicador
- University of Cagliari UniCA Eprints (1)
- Abertay Research Collections - Abertay University’s repository (1)
- Acceda, el repositorio institucional de la Universidad de Las Palmas de Gran Canaria. España (2)
- AMS Tesi di Dottorato - Alm@DL - Università di Bologna (2)
- Aquatic Commons (19)
- ARCA - Repositório Institucional da FIOCRUZ (2)
- Archive of European Integration (1)
- Archivo Digital para la Docencia y la Investigación - Repositorio Institucional de la Universidad del País Vasco (1)
- Aston University Research Archive (3)
- Biblioteca Digital da Produção Intelectual da Universidade de São Paulo (6)
- Biblioteca Digital da Produção Intelectual da Universidade de São Paulo (BDPI/USP) (42)
- Biblioteca Digital de Teses e Dissertações Eletrônicas da UERJ (4)
- Boston University Digital Common (1)
- Brock University, Canada (3)
- CaltechTHESIS (1)
- Cambridge University Engineering Department Publications Database (30)
- CentAUR: Central Archive University of Reading - UK (61)
- Chinese Academy of Sciences Institutional Repositories Grid Portal (60)
- Cochin University of Science & Technology (CUSAT), India (22)
- CORA - Cork Open Research Archive - University College Cork - Ireland (8)
- Dalarna University College Electronic Archive (2)
- Deakin Research Online - Australia (74)
- DI-fusion - The institutional repository of Université Libre de Bruxelles (2)
- Digital Commons at Florida International University (2)
- DigitalCommons@The Texas Medical Center (1)
- Diposit Digital de la UB - Universidade de Barcelona (1)
- Duke University (4)
- eResearch Archive - Queensland Department of Agriculture; Fisheries and Forestry (5)
- Greenwich Academic Literature Archive - UK (10)
- Helda - Digital Repository of University of Helsinki (20)
- Indian Institute of Science - Bangalore - Índia (28)
- Instituto Politécnico do Porto, Portugal (18)
- Ministerio de Cultura, Spain (1)
- Plymouth Marine Science Electronic Archive (PlyMSEA) (26)
- QSpace: Queen's University - Canada (1)
- QUB Research Portal - Research Directory and Institutional Repository for Queen's University Belfast (186)
- Queensland University of Technology - ePrints Archive (104)
- Repositório Científico do Instituto Politécnico de Lisboa - Portugal (1)
- Repositório digital da Fundação Getúlio Vargas - FGV (6)
- Repositório Digital da UNIVERSIDADE DA MADEIRA - Portugal (2)
- Repositório Institucional da Universidade de Aveiro - Portugal (5)
- Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho" (168)
- RUN (Repositório da Universidade Nova de Lisboa) - FCT (Faculdade de Cienecias e Technologia), Universidade Nova de Lisboa (UNL), Portugal (4)
- SAPIENTIA - Universidade do Algarve - Portugal (4)
- School of Medicine, Washington University, United States (4)
- Universidad del Rosario, Colombia (5)
- Universidad Politécnica de Madrid (3)
- Universidade de Lisboa - Repositório Aberto (2)
- Universidade Estadual Paulista "Júlio de Mesquita Filho" (UNESP) (1)
- Universidade Federal do Pará (1)
- Universidade Federal do Rio Grande do Norte (UFRN) (8)
- Universitat de Girona, Spain (3)
- Universitätsbibliothek Kassel, Universität Kassel, Germany (2)
- Université de Lausanne, Switzerland (6)
- Université de Montréal, Canada (8)
- University of Queensland eSpace - Australia (3)
- Worcester Research and Publications - Worcester Research and Publications - UK (1)
Resumo:
This chapter describes in very general terms the integration of clinical research and marketing, drawing on books by marketers and recent cases that have come to the public eye. The tools that have been used to accomplish this integration over the past half-century are various, but they all stem from a realization that in a rational world centered on health there need be no intrinsic divide between research and marketing. Most obviously, marketing drugs to physicians, who are professionals acting within their own spheres, depends crucially on research. Physicians respond, and need to see themselves as responding, to fact, figures, and studies. The well-chosen images and vehicles for marketing campaigns must be subordinated to research. Yet at the same time research is a means of increasing sales.