1 resultado para Marketing turístico
em QSpace: Queen's University - Canada
Filtro por publicador
- Aberystwyth University Repository - Reino Unido (2)
- Acceda, el repositorio institucional de la Universidad de Las Palmas de Gran Canaria. España (2)
- Andina Digital - Repositorio UASB-Digital - Universidade Andina Simón Bolívar (13)
- Aquatic Commons (57)
- Archive of European Integration (8)
- Archivo Digital para la Docencia y la Investigación - Repositorio Institucional de la Universidad del País Vasco (90)
- B-Digital - Universidade Fernando Pessoa - Portugal (4)
- Biblioteca Digital da Câmara dos Deputados (1)
- Biblioteca Digital de la Universidad Católica Argentina (1)
- Biblioteca Digital de Teses e Dissertações Eletrônicas da UERJ (3)
- Bibloteca do Senado Federal do Brasil (1)
- Brock University, Canada (6)
- Cámara de Comercio de Bogotá, Colombia (13)
- Cambridge University Engineering Department Publications Database (5)
- CentAUR: Central Archive University of Reading - UK (73)
- CiencIPCA - Instituto Politécnico do Cávado e do Ave, Portugal (1)
- Cochin University of Science & Technology (CUSAT), India (20)
- Cornell: DigitalCommons@ILR (1)
- Dalarna University College Electronic Archive (2)
- Digital Archives@Colby (1)
- Doria (National Library of Finland DSpace Services) - National Library of Finland, Finland (4)
- eResearch Archive - Queensland Department of Agriculture; Fisheries and Forestry (3)
- FAUBA DIGITAL: Repositorio institucional científico y académico de la Facultad de Agronomia de la Universidad de Buenos Aires (7)
- Greenwich Academic Literature Archive - UK (4)
- Helda - Digital Repository of University of Helsinki (16)
- Indian Institute of Science - Bangalore - Índia (3)
- Infoteca EMBRAPA (1)
- Instituto Politécnico de Bragança (1)
- Instituto Politécnico de Leiria (9)
- Instituto Politécnico do Porto, Portugal (22)
- Ministerio de Cultura, Spain (41)
- Portal de Revistas Científicas Complutenses - Espanha (1)
- QSpace: Queen's University - Canada (1)
- QUB Research Portal - Research Directory and Institutional Repository for Queen's University Belfast (38)
- Queensland University of Technology - ePrints Archive (160)
- RCAAP - Repositório Científico de Acesso Aberto de Portugal (3)
- ReCiL - Repositório Científico Lusófona - Grupo Lusófona, Portugal (16)
- Repositório Científico da Universidade de Évora - Portugal (2)
- Repositório Científico do Instituto Politécnico de Lisboa - Portugal (9)
- Repositório Científico do Instituto Politécnico de Santarém - Portugal (4)
- Repositorio de la Universidad de Cuenca (1)
- Repositório digital da Fundação Getúlio Vargas - FGV (4)
- Repositório Digital da UNIVERSIDADE DA MADEIRA - Portugal (2)
- Repositório Institucional da Universidade de Aveiro - Portugal (3)
- Repositório Institucional da Universidade Federal do Rio Grande do Norte (2)
- Repositorio Institucional de la Universidad de El Salvador (2)
- Repositorio Institucional de la Universidad de La Laguna (2)
- Repositorio Institucional de la Universidad de Málaga (1)
- Repositorio Institucional de la Universidad Pública de Navarra - Espanha (5)
- Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho" (1)
- Research Open Access Repository of the University of East London. (1)
- RUN (Repositório da Universidade Nova de Lisboa) - FCT (Faculdade de Cienecias e Technologia), Universidade Nova de Lisboa (UNL), Portugal (40)
- SAPIENTIA - Universidade do Algarve - Portugal (25)
- Universidad Autónoma de Nuevo León, Mexico (3)
- Universidad de Alicante (10)
- Universidad del Rosario, Colombia (68)
- Universidad Politécnica Salesiana Ecuador (2)
- Universidade de Lisboa - Repositório Aberto (2)
- Universidade dos Açores - Portugal (3)
- Universidade Federal do Rio Grande do Norte (UFRN) (7)
- Universidade Metodista de São Paulo (1)
- Universitat de Girona, Spain (4)
- Universitätsbibliothek Kassel, Universität Kassel, Germany (2)
- Université de Lausanne, Switzerland (1)
- Université de Montréal, Canada (6)
- University of Southampton, United Kingdom (5)
- WestminsterResearch - UK (8)
- Worcester Research and Publications - Worcester Research and Publications - UK (1)
Resumo:
This chapter describes in very general terms the integration of clinical research and marketing, drawing on books by marketers and recent cases that have come to the public eye. The tools that have been used to accomplish this integration over the past half-century are various, but they all stem from a realization that in a rational world centered on health there need be no intrinsic divide between research and marketing. Most obviously, marketing drugs to physicians, who are professionals acting within their own spheres, depends crucially on research. Physicians respond, and need to see themselves as responding, to fact, figures, and studies. The well-chosen images and vehicles for marketing campaigns must be subordinated to research. Yet at the same time research is a means of increasing sales.