1 resultado para Industrial marketing
em QSpace: Queen's University - Canada
Filtro por publicador
- Repository Napier (3)
- Aberystwyth University Repository - Reino Unido (8)
- Academic Research Repository at Institute of Developing Economies (1)
- AMS Tesi di Dottorato - Alm@DL - Università di Bologna (1)
- Aquatic Commons (79)
- Archivo Digital para la Docencia y la Investigación - Repositorio Institucional de la Universidad del País Vasco (115)
- Aston University Research Archive (29)
- B-Digital - Universidade Fernando Pessoa - Portugal (4)
- Biblioteca Digital - Universidad Icesi - Colombia (1)
- Biblioteca Digital da Câmara dos Deputados (2)
- Biblioteca Digital de Artesanías de Colombia (2)
- Biblioteca Digital de la Universidad Católica Argentina (6)
- Biblioteca Digital de Teses e Dissertações Eletrônicas da UERJ (14)
- Bibloteca do Senado Federal do Brasil (1)
- BORIS: Bern Open Repository and Information System - Berna - Suiça (1)
- Brock University, Canada (1)
- CaltechTHESIS (1)
- Cambridge University Engineering Department Publications Database (93)
- CentAUR: Central Archive University of Reading - UK (17)
- Center for Jewish History Digital Collections (1)
- Chinese Academy of Sciences Institutional Repositories Grid Portal (22)
- CiencIPCA - Instituto Politécnico do Cávado e do Ave, Portugal (1)
- Cochin University of Science & Technology (CUSAT), India (4)
- Comissão Econômica para a América Latina e o Caribe (CEPAL) (1)
- Cornell: DigitalCommons@ILR (1)
- Corvinus Research Archive - The institutional repository for the Corvinus University of Budapest (7)
- Deakin Research Online - Australia (11)
- Digital Commons at Florida International University (2)
- Doria (National Library of Finland DSpace Services) - National Library of Finland, Finland (4)
- Duke University (4)
- eResearch Archive - Queensland Department of Agriculture; Fisheries and Forestry (5)
- FAUBA DIGITAL: Repositorio institucional científico y académico de la Facultad de Agronomia de la Universidad de Buenos Aires (12)
- Greenwich Academic Literature Archive - UK (12)
- Helda - Digital Repository of University of Helsinki (47)
- Indian Institute of Science - Bangalore - Índia (14)
- Infoteca EMBRAPA (8)
- Instituto Politécnico do Porto, Portugal (3)
- Lume - Repositório Digital da Universidade Federal do Rio Grande do Sul (1)
- Plymouth Marine Science Electronic Archive (PlyMSEA) (1)
- Portal de Revistas Científicas Complutenses - Espanha (4)
- QSpace: Queen's University - Canada (1)
- QUB Research Portal - Research Directory and Institutional Repository for Queen's University Belfast (30)
- Queensland University of Technology - ePrints Archive (263)
- Repositório Científico do Instituto Politécnico de Lisboa - Portugal (1)
- Repositório digital da Fundação Getúlio Vargas - FGV (15)
- Repositório Digital da UNIVERSIDADE DA MADEIRA - Portugal (1)
- Repositório Digital da Universidade Municipal de São Caetano do Sul - USCS (1)
- Repositório Institucional da Universidade de Aveiro - Portugal (3)
- Repositorio Institucional de la Universidad Nacional Agraria (23)
- Repositorio Institucional de la Universidad Pública de Navarra - Espanha (5)
- Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho" (2)
- Repositorio Institucional UNISALLE - Colombia (1)
- Savoirs UdeS : plateforme de diffusion de la production intellectuelle de l’Université de Sherbrooke - Canada (1)
- Universidad Autónoma de Nuevo León, Mexico (1)
- Universidad del Rosario, Colombia (21)
- Universidad Politécnica de Madrid (2)
- Universidade Metodista de São Paulo (1)
- Universidade Técnica de Lisboa (2)
- University of Michigan (6)
- WestminsterResearch - UK (3)
- Worcester Research and Publications - Worcester Research and Publications - UK (1)
Resumo:
This chapter describes in very general terms the integration of clinical research and marketing, drawing on books by marketers and recent cases that have come to the public eye. The tools that have been used to accomplish this integration over the past half-century are various, but they all stem from a realization that in a rational world centered on health there need be no intrinsic divide between research and marketing. Most obviously, marketing drugs to physicians, who are professionals acting within their own spheres, depends crucially on research. Physicians respond, and need to see themselves as responding, to fact, figures, and studies. The well-chosen images and vehicles for marketing campaigns must be subordinated to research. Yet at the same time research is a means of increasing sales.